Assistant Manager Loyalty

Job Description:

• Support the implementation of Bluebird's loyalty programs, including customer benefits, tier structures, and rewards as added value for customers aligned with company objectives.

• Develop release materials for new loyalty program features (GTM) and execute tactical (short-term) campaigns to raise awareness of both new and existing features.

• Prepare internal and external promotional materials, including setting program terms, briefing key visuals, configuring programs in the loyalty system, and scheduling promotions across multiple channels (email, in-app, social media, etc.).

• Track performance, compile reports on features and programs, and provide improvements or recommendations for the loyalty program features.

• Collaborate with IT product teams, partnerships, commercial, and customer service to manage daily operations related to benefit distribution, point transactions, and loyalty program redemptions.

• Proactively identify areas for improvement and emerging trends in loyalty programs, including campaign strategy, membership best practices, and relevant features.

Job Qualifications:

• Bachelors degree (S1) in Marketing, IT/Computer Science, Business, Management, or equivalent experience.

• Minimum of 2-3 years of work experience in Marketing or Business Development, with a focus on loyalty management, CRM, partnerships, or related roles in industries such as transportation/hospitality, e-commerce, tech, fintech, or similar.

• Strong understanding of customer loyalty principles, customer lifecycle management, and CRM strategies.

• Experience in developing and implementing loyalty programs across multiple channels, including apps and digital platforms.

• Proficient in using collaboration tools (e.g., Monday.com, Jira, Asana, Slack, or Trello).

• Knowledge of running experiments and conducting A/B testing or multivariable testing.