Demand Generation Manager

Demand Generation Manager

Our client is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. By 2000, we became the largest search engine in Russia, a position we have held ever since. In addition to helping consumers, We provide solutions that help advertisers and companies grow their businesses in Russia and beyond.

The International Sales Department is looking for an experienced Demand Generation Manager to plan, execute and optimize global demand generation campaigns that drive pipeline and awareness from our target markets. This is a full-time position for someone with previous experience in B2B marketing.

In this position, you will

• Design and implement Demand Generation strategy by target market (lead acquisition, outbound, ABM campaigns)
• Create and execute marketing campaigns (including content promotion, webinars, and virtual and field events)
• Manage external lead generation agencies and partners, making sure to integrate their deliverables into our internal workflows
• Analyze and report on results to identify which tactics and experiments are worth scaling and where we should adjust our approach
• Work closely with Product Marketing, Content Marketing, Sales, and Business Development teams to ensure we're delivering the right quality and quantity of leads

Minimum qualifications:

• Bachelor's degree in marketing or a related field
• 2+ years working in a similar role with a focus on B2B Demand Generation, Digital Marketing Programs, Marketing Operations, Email Marketing, Product Marketing, and ABM
• Experience working with Hubspot

· Excellent knowledge of paid channels like LinkedIn, Meta, Google, and Display Networks

• Experience with analytics and data-driven marketing - Ability to define KPIs, extract the appropriate data and enrich CRM database
• Excellent written and verbal communication skills in English and (Spanish or Portuguese or Hebrew)
• Experience in multicultural and international working environments

Conditions:

• Work in a friendly and motivated team;
• Hold personal meetings with partners and organize training seminars and webinars;
• Travel & participate in conferences and industry events.