E-Mail Marketing Specialist

Minimum Requirements:

• Degree (Communications / Marketing)
• 5 years
• Business to Consumer marketing
• Experience in international markets
• Experience with customer journey strategy development, reporting and implementation with a focus on emails

Skills and Knowledge (essential):

• Customer journey strategy development
• Customer journey implementation, testing and reporting 
• Data analysis
• Customer journey insight generation and optimizations 
• GA4 (Google Analytics 4)
• Marketing Cloud (Salesforce marketing tool)
• MailChimp
• Competitor analysis
• Proficient in Google Suite 
• Copywriting
• Content creation
• Campaign management
• Optimizing lead conversion

Responsibilities:

• Develop and coordinate full funnel customer journeys strategies and manage the implementation thereof on the relevant platforms. 
• Monitor and optimize journeys to achieve set KPI targets.
• Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. 
• Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.