Paid Media Specialist

Minimum Requirements:

• Degree or Diploma in Marketing,Advertising,Media or related (essential).
• +3 years experience in paid media advertising or a digital campaign management role in an ad ops environment (essential)
• A proven track record of delivering multiple and large campaigns across digital touchpoints and channels,using analytics to inform and scale successful marketing campaigns (essential).
• Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) (essential).
• Broad knowledge of the media and marketing ecosystem - (essential).
• Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience (essential).
• Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
• Strongproficiencyin MS Office (essential).
• Experience using marketing automation tools like Braze, Salesforce, Insider etc (advantageous)

Responsibilities:

• Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.
• Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
• Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.
• Ensure invoices are accurate and campaign budgets are executed within required parameters.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
• Conduct research and utilise insights to optimise and grow future campaigns.
• Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.