Marketing Communications Lead

Minimum Requirements:

• Matric (Grade 12)
• Bachelors Degree in Marketing or relevant equivalent
• Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sector
• Experience in managing marketing communications and business process improvement.
• Experience in a senior technical/management position

Responsibilities:

Strategy Development

• Conduct a thorough analysis of the Companies current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
• Develop and implement a communications strategy that will deliver on the key business objectives
• Develop strategic paid media plan to support and boost earned media presence
• Oversee and allocate the annual communications budget and ensure its use is fully maximised
• Use communications technology to boost productivity

Media Relations work with the appointed PR agency to:

• Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
• Craft and distribute press releases and media pitches
• Coordinate and manage media interviews and inquiries
• Identify, pitch and leverage speaking opportunities
• Clean-up and maintain press portals across third party sites
• Maintain press portal on Company Website

Investor Relations - work with the appointed PR agency to:

• Support investor relations team with the execution of all external communications required this includes but is not limited to (key message development, Q&A development, executive coaching, managing press tour etc.)

Content Creation and management:

• Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
• Maintain corporate collateral and proof points across the group using our in-house design and writing resources
• Manage the development of compelling content for the various channels using our in-house design and writing resources
• Ensure content aligns with the overall communications strategy and brand messaging

Social Media Management - work with the appointed PR agency to:

• Provide community management across all of Company channels
• Leverage in-house shared service ensure all content is scheduled for publication
• Monitor activity and consult on opportunities and ways to engage with communities
• Create and manage executive profiling across 10 x executives for the Group this includes a monthly content calendar crafted for the executive in line with Group content strategy

Crisis Management - work with the appointed PR agency to

• Develop a crisis communication plan
• Provide real-time support and guidance during crises

Reporting and Analysis:

• Generate regular reports on PR campaign performance
• Analyse data and provide insights for continuous improvement