Junior Digital Marketing Analyst

General Duties and Responsibilities:

• Create, schedule, and post content across various social media platforms.
• Monitor social media trends and competitor activities to adjust strategies accordingly.
• Analyse social media metrics and prepare reports to evaluate the effectiveness of campaigns.
• Collaborate with the graphic design team to ensure engaging graphics and visuals for social media posts
• Collaborate with the web development team to finalize and optimize landing pages.
• Conduct keyword research and integrate SEO best practices into website content.
• Create, review, and edit content to ensure it aligns with SEO strategies.
• Monitor and analyse website traffic using tools like Google Analytics, and make data-driven decisions to improve performance.
• Ensure the website is SEO-friendly, including proper use of meta tags, alt texts, and internal linking.
• Serve as the primary point of contact for clients, understanding their needs and managing their accounts effectively.
• Develop and maintain strong relationships with clients, ensuring their satisfaction with our services.
• Prepare and present regular reports on account status, campaign performance, and upcoming initiatives.
• Coordinate with internal teams to ensure timely delivery of projects and campaigns.
• Lead and manage digital marketing projects from inception to completion.
• Develop project plans and timelines, ensuring all deliverables are met on time and within scope.
• Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Be willing to participate in projects and tasks outside the core scope of social media, SEO, and account management as needed.
• Assist with various internal company projects and initiatives that may arise, demonstrating flexibility and adaptability.
• Collaborate with different departments to support the overall goals and objectives of the company.

Required Skills and Qualifications

• Bachelors degree in Psychology, Strategic Brand Management, Marketing Communications, or related field.
• Basic understanding of SEO principles -beneficial
• Understanding of current digital marketing trends and best practices -beneficial
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Demonstrated project management skills
• Strong analytical and problem-solving skills.
• Detail-oriented with a strong focus on quality and accuracy.
• Ability to work independently and as part of a team in a fast-paced environment.