Squad Lead: Rewards and Personalisation

Minimum Requirements:

• Degree or Diploma in Business, Marketing or a related field (essential).
• +6 years in a similar capacity or role, with progressive and diverse experience developing and deploying marketing and CRM strategies, including leading customer loyalty, personalisation and direct marketing programs (essential).
• Proven track record of driving organisational culture that instills focus on customer satisfaction by continuously improving services, processes, systems, and collaborative capabilities (essential).
• Proven track record of using customers data and technologies to personalise the customer experience (essential).
• Demonstrable experience in an agile environment, particularly delivering strategic roadmaps and owning specific agile events such as backlog refinement and sprint reviews (essential).
• Experience applying agile analysis techniques for creating user stories and acceptance criteria (essential).
• Experience leading and coaching a multi-disciplinary team and driving results through cross-functional collaboration (essential).
• Strong proficiency in MS Office 365 with an advanced level of Excel capability (essential).

Responsibilities:

• Strategic lead in driving customer engagement and delivering customer growth and profitability within the Rewards program.
• Lead the customer engagement squad, overseeing build and operating activities of all related strategies while effectively guiding, managing and maximising the squads ability to deliver sprint goals and KPIs.
• Build the product roadmap for customer engagement and apply the roadmap to inform the creation and prioritisation of the backlog. 
• Orchestrate all related activities, while guiding teams to focus on solving the right problems and developing the right solutions following agile methodology.
• Work with business stakeholders to deliver their business objectives through customer centric campaigns.
• Unlock new customer opportunities to keep customers engaged with the Rewards program.
• Acquire new customers through constant research and optimisation of various Rewards strategies.
• Development, execution and analysis of customer lifetime value / customer life-cycle campaigns.
• Planning and delivering Rewards CRM strategies that encourage customer retention and customer loyalty.