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    Customer Experience Manager (CX/UX)
  
  About the job Customer Experience Manager (CX/UX)
Customer Experience Manager (CX/UX)
Job Objectives
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Omnichannel Strategy Development
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Assist in the design and implementation of the omnichannel strategy aligned with business goals and customer expectations.
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Integrate digital and physical customer touchpoints, including e-commerce, mobile app, in-store services, and customer support.
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Collaborate with stakeholders across teams (e.g., IT, Marketing, Operations) to align priorities and deliver unified experiences.
 
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Customer Journey Mapping & Optimization
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Develop and maintain detailed customer journey maps to identify pain points and improvement opportunities.
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Lead initiatives to streamline transitions between channels, ensuring a cohesive experience.
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Use data and insights to personalize customer journeys and increase engagement.
 
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UX/UI Design Collaboration
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Work closely with UX/UI teams to ensure all digital interfaces provide an intuitive and engaging experience.
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Conduct usability testing to validate design decisions and identify areas for improvement.
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Champion customer-centric design principles to ensure interfaces meet accessibility and inclusivity standards.
 
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Commercial Strategy & Revenue Models
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Collaborate with digital product teams to develop business cases for new initiatives, ensuring alignment with strategic goals.
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Design revenue models and pricing strategies for digital products and services, focusing on maximizing profitability.
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Identify opportunities to drive incremental revenue through digital channels, including upselling, cross-selling, and subscription models.
 
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Performance Monitoring & Analytics
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Define key performance indicators (KPIs) for omnichannel success (e.g., NPS, CSAT, channel performance, conversion rates).
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Analyse customer behavior and feedback to measure the impact of initiatives and recommend enhancements.
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Leverage analytics tools to monitor channel performance and ensure objectives are met.
 
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Innovation & Technology Integration
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Partner with IT and product teams to evaluate and implement new tools and technologies (e.g., CRM systems, AI chatbots, personalization platforms).
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Stay informed about emerging trends in omnichannel retail and customer experience to recommend innovative solutions.
 
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Team Collaboration & Leadership
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Work closely with digital product and marketing teams to ensure consistency in messaging and branding.
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Collaborate with in-store teams to ensure digital tools complement physical store interactions.
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Provide leadership in customer experience projects and mentor team members where applicable.
 
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Minimum Requirements
Job-Related Knowledge
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Understanding of customer journey mapping and digital product lifecycle management.
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Knowledge of digital transformation practices.
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Familiarity with e-commerce solutions within a retail environment.