About the job Meta Ads Manager
Roles and Responsibilities
Ad Account Management
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Directly manage 15 Meta ad accounts.
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Support an additional 6 accounts managed by the team.
Ad Strategy & Campaign Management
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Develop, execute, and optimize comprehensive ad strategies across Facebook and Instagram.
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Align strategies with client objectives, brand goals, and precise audience targeting.
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Improve ad performance and customer journeys for single-service clients.
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Lead A/B testing, budget allocation, and strategic audience segmentation.
Creative & Copy Execution
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Collaborate with the design team to develop compelling ad creatives.
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Write high-converting, engaging ad copy tailored to each clients goals.
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Oversee the creation and optimization of landing pages for Meta ads.
Client Onboarding & Communication
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Lead onboarding for new Meta Ads clients, ensuring a smooth, strategic start.
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Work closely with account managers to align Meta Ads with broader marketing efforts.
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Deliver regular performance reports and updates to clients.
Team Development & Leadership
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Provide daily support, training, and mentorship to the Meta Ads team.
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Resolve campaign-related issues and drive smooth execution.
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Host training sessions on best practices, advanced strategies, and new tools.
Performance Monitoring & Reporting
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Conduct daily check-ins on all ad accounts to identify optimization opportunities.
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Deliver detailed performance reports including ROAS, engagement, and conversion metrics.
Tool & Industry Trends Evaluation
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Stay up-to-date on Meta platform updates, ad formats, and algorithm changes.
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Evaluate third-party tools that improve campaign functionality and efficiency.
Qualifications
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Bachelors degree in Marketing, Advertising, Communications, or related field.
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5+ years of experience managing Meta Ads with proven campaign success.
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Deep expertise in audience segmentation, optimization, and performance analysis.
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Strong command of Meta platforms, marketing tools, and analytics.
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Exceptional leadership, organization, and communication skills.
Tools Youve Worked With
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Meta Ads Manager (Facebook & Instagram)
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Google Analytics
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Segmetrics
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Swipe Pages
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Canva
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Shopify
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Asana
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Third-party ad management tools