Sales Merchandiser

Job Title: Sales Merchandiser

Industry: FMCG / Food & Beverage Distribution
Location: Nairobi, Kenya
Department: Sales & Marketing
Employment Type: Full-Time
Reports To: Sales Manager
Experience: 1–2 Years

Job Overview

Our client, a distributor of food, beverages and cleaning products supplying supermarkets, hotels, restaurants, and catering establishments, is seeking a proactive, target-driven, and commercially minded Sales Merchandiser to join its sales team.

The successful candidate will be responsible for driving product visibility, availability, and sales performance across assigned supermarket outlets in Nairobi. The role will involve ensuring products are correctly priced, adequately stocked, and attractively displayed while building strong relationships with store managers, buyers, and retail staff.

The ideal candidate should have experience in FMCG sales or supermarket merchandising, with the ability to secure orders, negotiate for additional product listings and better shelf positioning, and consistently achieve agreed sales and merchandising targets. They should be self-motivated, organized, and comfortable managing field activities independently.

Key Responsibilities

• Visit assigned supermarkets across Nairobi to ensure products are properly displayed, correctly priced, and adequately stocked.
• Engage store managers and buyers to take orders, follow up on purchases, and coordinate timely product replenishment.
• Achieve agreed monthly sales, merchandising, and product visibility targets across assigned outlets.
• Introduce and promote new products, promotions, and additional product listings to supermarket management.
• Negotiate for improved shelf space, strategic product positioning, and promotional display opportunities.
• Set up and maintain shelf displays, promotional stands, and point-of-sale materials in line with brand guidelines and planograms.
• Monitor stock levels, check product expiry dates, identify stock gaps, and report out-of-stock items to the sales team.
• Build and maintain strong working relationships with store managers, buyers, and supermarket shelf staff.
• Monitor competitor products, pricing, promotions, and merchandising activities, providing regular market feedback.
• Submit daily outlet visit reports, order summaries, and photographs of product displays.
• Support in-store promotions, product demonstrations, and sampling activities.
• Plan and manage daily outlet visit schedules and routes to ensure effective coverage of assigned supermarkets.
• Identify opportunities to increase product sales, improve brand visibility, and grow business within assigned outlets.

Requirements & Qualifications

• KCSE certificate with a minimum grade of C- or equivalent.
• Certificate or diploma in Sales, Marketing, Business Management, or a related field is an added advantage.
• At least 1–2 years of proven experience in sales or merchandising, preferably within the FMCG industry.
• Previous experience working with supermarkets, retail outlets, or consumer goods distribution businesses.
• Demonstrated ability to meet sales targets and secure customer orders.
• Good knowledge of Nairobi supermarket outlets, retail operations, and distribution routes.
• Strong communication, negotiation, persuasion, and relationship-building skills.
• Good organizational skills, attention to detail, and the ability to work independently.
• Comfortable using a smartphone and basic applications such as WhatsApp, Excel, and digital reporting tools.
• Physically fit and able to handle stock and set up product displays.
• A valid driving licence is an added advantage.

Added Advantage

• Experience merchandising food, beverages, wines, household, or cleaning products.
• Existing knowledge of major supermarket chains and independent retail outlets in Nairobi.
• Experience negotiating product listings, shelf positioning, promotional spaces, and in-store visibility.
• Familiarity with FMCG distribution, stock replenishment, and retail order management processes.
• Experience conducting product sampling, demonstrations, and in-store promotional activities.
• Ability to use digital merchandising or sales reporting applications.

Key Competencies

• Strong sales orientation and commitment to achieving targets.
• Excellent merchandising and product presentation skills.
• Confident negotiation and persuasion skills, particularly when engaging store managers and buyers.
• Strong relationship-building and customer service abilities.
• Excellent attention to detail in identifying pricing errors, expired products, stock gaps, and display inconsistencies.
• Self-motivation, accountability, and the ability to take ownership of assigned outlets.
• Good planning, organization, and time management skills.
• Ability to work independently with minimal supervision.
• Reliability, integrity, and professionalism when handling stock, orders, and customer relationships.
• Adaptability, willingness to take feedback, and eagerness to learn and grow.

Application Process

Interested candidates should submit their updated CV.

Only shortlisted candidates will be contacted.