Business Development - Residential Projects Lead

Our client, a leading East African retailer and distributor of home appliances and consumer electronics, is looking to hire a Business Development trailblazer to drive strategic growth within the Residential Projects segment by developing and managing relationships with key developers, investors, consultants, architects, contractors, and senior decision-makers within the property development ecosystem. The role is responsible for identifying, influencing, and converting high-value residential projects through executive-level engagement, early project involvement, solution selling, and long-term customer relationship development.

Job Responsibilities & Accountability

1. Strategic Project Development & Stakeholder Engagement

• Develop and execute growth strategies for key residential developers and large-scale project customers.
• Build and maintain executive-level relationships with developers, investors, consultants, architects, contractors, and other key decision-makers.
• Engage stakeholders at early project stages to influence appliance specifications and solution requirements.
• Identify opportunities across upcoming developments, large residential schemes, and strategic property accounts.
• Increase customer penetration through consultative selling and project-based solutions.
• Strengthen long-term relationships to secure repeat project opportunities.
• Position the company as a preferred solution partner within the property development ecosystem.

2. New Project Acquisition & Business Development

• Identify, prospect, and secure new high-value residential project opportunities.
• Conduct market mapping to identify upcoming developments and growth opportunities.
• Develop customized commercial proposals aligned to project requirements.
• Lead senior-level customer presentations, negotiations, and commercial discussions.
• Manage complex project opportunities from identification through conversion.
• Build strategic relationships within the construction, design, and real estate sectors.

3. Project Pipeline & Commercial Management

• Build and manage a strong pipeline of medium to large-scale residential projects.
• Monitor project cycles, timelines, decision stages, and conversion plans.
• Provide accurate forecasts and visibility of future project opportunities.
• Maintain CRM discipline and customer engagement records.
• Track property market trends, competitor activity, and emerging opportunities.
• Collaborate internally to ensure successful project execution and customer satisfaction.
• Achieve assigned revenue, gross profit, and collection targets.

Key Performance Indicators (KPIs)

• Commercial Performance KPIs
• Revenue and gross profit achievement
• High-value project acquisition
• Pipeline growth and conversion
• Collections performance
• Customer retention
• Strategic Project Growth KPIs
• Growth within key developer accounts
• New developer acquisition
• Executive stakeholder engagement
• Project pipeline value
• Specification opportunities secured
• Repeat project business
• Long-term customer relationship development

Qualifications

• Bachelor's Degree in Business Administration, Commerce, Sales & Marketing, Project Management, or a related field.
• Professional qualification in Sales, Business Development, Real Estate, or Key Account Management will be an added advantage.

Knowledge, Skills & Experience

• Minimum 7 years' experience in B2B sales, project sales, business development, or key account management.
• Proven experience managing large-scale projects or complex B2B customers.
• Strong understanding of project sales cycles and stakeholder management.
• Ability to engage senior decision-makers and influence multiple stakeholders.
• Experience working with developers, consultants, architects, contractors, or real estate stakeholders.
• Strong commercial negotiation and solution-selling capability.
• Ability to identify opportunities from early project stages through execution.
• Strong business acumen with excellent relationship management and planning skills.

Success Definition

Success in this role will be measured by:

• Achievement of revenue, profitability, and collection targets.
• Growth of high-value residential project opportunities.
• Acquisition of new developers and strategic project customers.
• Increased early-stage involvement in upcoming projects.
• Strong executive-level relationships within the property ecosystem.
• Increased project conversion and repeat business.