Brand Manager

Department: Commercial
Reporting Line: Commercial Director

Role Purpose

The Brand Manager will have end-to-end ownership of the commercial performance, strategic direction, and execution of the brand across all channels and functions. This role will act as the central point of accountability for driving growth, profitability, market execution, and brand equity.

Key Objective

To drive revenue growth, profitability, market share, execution quality, and brand equity through strong ownership, governance, and cross-functional leadership.

Key Responsibilities

• Brand Strategy & Ownership
  

  • Develop and own the overall brand strategy and annual operating plan.
    

  • Define clear market positioning and commercial roadmap.
    

  • Continuously assess brand performance and competitiveness.
    

• Commercial Performance
  

  • Own revenue and gross profit performance across all channels.
    

  • Track performance against targets and drive corrective actions.
    

  • Improve sell-in, sell-out, and overall conversion.
    

• Cross-Functional Leadership
  

  • Coordinate across Marketing, Sales, Product, Finance, and Supply Chain.
    

  • Ensure alignment on priorities, launches, and execution.
    

  • Drive resolution of cross-functional issues.
    

• Go-To-Market Execution
  

  • Ensure strong in-market execution across channels.
    

  • Drive visibility, distribution, and display standards.
    

  • Monitor store execution and channel performance.
    

• Marketing & Brand Equity
  

  • Guide brand campaigns and communication strategy.
    

  • Strengthen brand awareness, trust, and preference.
    

  • Leverage insights and research to inform decisions.
    

• Product Management
  

  • Manage product lifecycle and portfolio strategy.
    

  • Identify product gaps and innovation opportunities.
    

  • Drive SKU optimization and new product development.
    

• Customer Experience
  

  • Improve end-to-end customer journey and service delivery.
    

  • Monitor warranty, service performance, and quality issues.
    

  • Enhance customer data capture and feedback loops.
    

• Governance & Reporting
  

  • Establish monthly and quarterly review frameworks.
    

  • Maintain KPI scorecards and reporting cadence.
    

  • Provide updates to senior leadership.
    

• Budget Management
  

  • Own brand budget and ensure effective allocation.
    

  • Evaluate ROI on investments and initiatives.
    

  • Maintain cost discipline.
    

• Team Leadership
  

  • Build and lead a high-performance team.
    

  • Set KPIs and accountability structures.
    

  • Drive a culture of execution and ownership.
    

Key Success Measures

• Revenue and volume growth vs targets
  
• Improved market share in key categories
  
• Stronger brand equity metrics
  
• Improved execution and distribution
  
• Enhanced customer experience metrics
  
• Effective governance and reporting structures
  

Requirements

Preferred skills & Qualifications

• Bachelor's degree in Business, Marketing, or related field. MBA is an added advantage.
  
• 7–10 years in brand, category, or commercial management
  
• Experience in consumer goods, retail, or FMCG
  
• Proven track record in driving growth and execution
  
• Experience managing cross-functional teams
  
• Strong commercial and financial acumen
  
• Analytical and data-driven
  
• Strong project management skills
  
• Excellent communication and stakeholder management