Brand Marketing & Ecommerce Director

Job Title: Brand Marketing and eCommerce Director

Category + Must have experience in: Retention Marketing, Brand marketing & E commerce + inventory based consumer goods (e.g backpack, apparel, etc)

Type: Full-time

Role Overview:

We are seeking a seasoned Brand Marketing and eCommerce Director with extensive experience in high-turnover and inventory based e-commerce brands. The ideal candidate will have a strong track record in scaling brands and driving performance improvements in consumer-focused industries. This role will manage all aspects of brand marketing and e-commerce operations, focusing on customer retention, user experience, and conversion optimization. We are looking for someone with a high level of autonomy and responsibility within an ecommerce brand.

Key Responsibilities:

• Marketing:
• Collaborate with cross-functional teams and agency partners to manage and execute the marketing calendar.
• Optimize promotion campaigns through data-driven analysis.
• Customer Journey:
• Develop and optimize email and SMS campaigns.
• Enhance loyalty and referral programs to drive customer retention.
• Implement retention strategies using customer data insights.
• E-commerce:
• Oversee all selling platforms (e.g., Shopify, Amazon, wholesale), ensuring seamless user experiences.
• Manage product listings, pricing, and inventory across platforms.
• Optimize platforms for conversion rate and sales growth.
• Execute SEO strategies and monitor key metrics for continuous improvement.

Key Performance Indicators (KPIs):

• Repeat Purchase Rate
• Lifetime Value (LTV)
• Conversion Rate
• Average Order Value (AOV)
• Sales Growth
• Organic Traffic Growth
• Search Engine Ranking
• Bounce Rate

Required Skills and Qualifications:

• Experience:
• Proven experience in a senior marketing role within a high-turnover e-commerce brand.
• Demonstrated ability to scale brands and drive performance improvements.
• Expertise:
• Strong background in retention marketing, e-commerce management, and SEO.
• Analytical skills to derive insights from data.
• Communication:
• Excellent verbal and written communication skills.

Preferred Tools and Technologies:

• Shopify, Klaviyo, Amazon, wholesale platforms
• Industries: Fashion, Apparel, Accessories
• Significant Direct-to-Consumer (DTC) experience

Achievements:

• Demonstrated success in achieving brand growth in high-turnover environments.
• Proven ability to maintain a consistent brand voice across marketing channels.

Salary Range: $4000-$6000 per month