Salesforce Marketing Cloud Specialist

Company Name: Business Solutions & Services
Job Type: Full-Time
Work Arrangements: Onsite
Head Office: Khayaban-e-Amin, Lahore
Salary: Based on experience

About Business Solutions & Services

BSS has stood out as a prominent service provider for over a decade with its impeccable services and a determined path to success. In the current landscape, where demands of consumers change every second, trust and innovation are more desirable. Our perseverance and dedication over this period of ten years have made us a dependable partner for consumers that not only provides simple answers but customized solutions for unique problems.

BSS realizes that to stay ahead of the curve in todays world, there must be a capacity to predict changing trends and adapt to circumstances. These are vital conditions to thrive in this unpredictable world. With each passing year, our knowledge base expands and our devotion to helping businesses increases.
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About the Role

We are seeking a data-driven and creative Salesforce Marketing Cloud Specialist to join our digital marketing team. This is a full-time, onsite position at our Head Office in Khayaban-e-Amin, Lahore. The ideal candidate will be responsible for building and optimizing automated marketing journeys, email campaigns, and data-driven communications across the Salesforce Marketing Cloud platform.

Job Description

Key Responsibilities:

• Develop, test, and deploy personalized and automated marketing campaigns using Salesforce Marketing Cloud (SFMC)

• Utilize tools like Journey Builder, Email Studio, Automation Studio, and Content Builder to create targeted customer journeys

• Manage subscriber data, segmentation strategies, and data extensions for effective targeting

• Create dynamic and responsive email templates using HTML, CSS, and AMPscript

• Integrate Salesforce Marketing Cloud with Salesforce CRM and third-party platforms

• Monitor campaign performance, A/B test variations, and provide actionable insights

• Ensure email deliverability, list hygiene, and compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)

• Collaborate with stakeholders to understand campaign objectives and optimize user engagement

• Stay updated with the latest SFMC features, trends, and best practices

Requirements:

• Bachelors degree in Marketing, Computer Science, or a related field

• 2+ years of hands-on experience with Salesforce Marketing Cloud

• Strong knowledge of Journey Builder, Automation Studio, Email Studio, and Content Builder

• Proficient in AMPscript, HTML, CSS, and SQL for dynamic content and email scripting

• Familiarity with Marketing Cloud Connect and integration with Salesforce CRM

• Experience with A/B testing, performance analytics, and campaign reporting

• Understanding of email deliverability best practices and compliance standards

• Strong analytical, troubleshooting, and problem-solving skills

• Salesforce Marketing Cloud Email Specialist certification (preferred)

• Excellent communication and collaboration skills

If you are passionate about marketing automation, data-driven communication, and building meaningful customer experiences, we encourage you to apply and take your next step with us.

Apply Now
Join Business Solutions & Services and grow with us!