Email Marketing & Automation Specialist

Company Name: Business Solutions & Services
Job Type: Full-Time
Work Arrangements: Onsite
Head Office: Khayaban-e-Amin, Lahore
Salary: Based on experience

About Business Solutions & Services

BSS has stood out as a prominent service provider for over a decade with its impeccable services and a determined path to success. In the current landscape, where demands of consumers change every second, trust and innovation are more desirable. Our perseverance and dedication over this period of ten years have made us a dependable partner for consumers that not only provides simple answers but customized solutions for unique problems.

BSS realizes that to stay ahead of the curve in todays world, there must be a capacity to predict changing trends and adapt to circumstances. These are vital conditions to thrive in this unpredictable world. With each passing year, our knowledge base expands and our devotion to helping businesses increases.
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About the Role

We are looking for a creative and results-driven Email Marketing & Automation Specialist to join our marketing team. This is a full-time, onsite position based at our Head Office in Khayaban-e-Amin, Lahore. The ideal candidate will be responsible for planning, executing, and optimizing email campaigns to engage customers, generate leads, and drive conversions using automation tools and data insights.

Job Description

Key Responsibilities:

• Plan, build, and execute email marketing campaigns across customer segments

• Design email templates that are visually appealing, mobile responsive, and optimized for conversion

• Develop and manage automated email workflows (e.g., welcome, onboarding, re-engagement)

• Conduct A/B testing to optimize subject lines, content, and send times

• Monitor campaign performance, analyze KPIs, and generate reports

• Maintain and grow email lists while ensuring data hygiene and compliance (GDPR, CAN-SPAM)

• Collaborate with content, design, and sales teams to align messaging and promotions

• Integrate email campaigns with CRM systems and marketing automation platforms

• Identify segmentation strategies to improve targeting and personalization

• Stay updated on email marketing trends, deliverability standards, and automation tools

Requirements:

• Bachelors degree in Marketing, Communications, Business, or related field

• Minimum 2 years of hands-on experience in email marketing and automation

• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign, Klaviyo)

• Experience with CRM systems (e.g., Salesforce, Zoho CRM)

• Knowledge of HTML/CSS for basic email template editing

• Strong analytical skills and experience with reporting tools (Google Analytics, Excel, or Looker Studio)

• Familiarity with audience segmentation, lead scoring, and funnel management

• Understanding of email compliance regulations (CAN-SPAM, GDPR)

• Excellent communication, collaboration, and project management skills

• Strong attention to detail and a data-driven mindset

If youre passionate about driving engagement through email and automation, and enjoy working with data and creative teams to deliver measurable results, we invite you to apply and take the next step in your marketing career.

Apply Now
Join Business Solutions & Services and grow with us!