Senior Category Specialist

Job Descriptions:

• With Category manager; developing strategy games category strategy through market research and analysis

• With product team; develop end-to-end journey for top up login user experience to support strategy games sales

• Execute category strategy based on direction of the line manager such as promotions, campaigns, and events to drive awareness, acquisition, and retention within the Strategy focused games.

• Operate category BAU such as campaign & promo creation, price & SKU monitoring.

• Continuously monitor and analyze key performance metrics, such as user engagement, conversion rates, and revenue, implementing data-driven optimizations to maximize focused games performance.

• Collaborate with cross-functional teams, including marketing, CS and product team to improve Strategy user experience.

• Collaborate with KOL, agency or any external stakeholder as a part of our marketing partner

Requirements:

• Degree from reputable university

• Minimum of 2 years experience in online marketing, preferably in related industries

• Candidate with knowledge of gaming industry is preferred, avid gamer is a bonus

• Creative thinking with the ability to work under minimal supervision

• Good interpersonal skills, agile and a go-getter attitude