APJ SOCIAL MEDIA PROGRAM MANAGER

Key Job Functions

• Develop high-level strategy for APJ social media channels
• Manage APJ social media agencies and community managers on a day to say basis.
• Coordinate global campaigns execution on the regional level in alignment with the overarching headquarters social strategy
• Routinely take complicated issues and create concise social media deliverables in a way that resonates with customers, partners and press
• Ensure consistency of channel events and livestreaming communications across all platforms and alignment with global marketing activities
• Measure and analyze all community management efforts and social metrics, set KPIs, adjust tactics, hold strategic reviews with vendors, control and evaluate results delivery
• Work closely with marketing and sales teams, synchronize and implement social plans to support their goals; deliver reports both to regional and global teams
• Regional content calendar management
• Brand/legal clearance for campaigns/ content
• Posting/ re-sharing of content all country, all segment (~15-20 posts/week)
• Update bi-weekly/monthly/ quarterly reporting (excel)

Preferred Education and Experience:

• Minimum 4 years of social media experience
• High-technical knowledge needed, strong IT/ hardware industry product knowledge a plus

· Demonstrated track record in developing and implementing social programs

• Excellent writing skills, and presentation skills with painstaking attention to details

· Ability to work effectively with senior management and partners - communicate clearly, impeccable organizational skill

· In-depth knowledge and understanding of social media platforms and respective participants (YouTube, Twitch, Reddit, Facebook, Twitter, Instagram, etc.)

· Proven ability to apply strategic social media objectives as they relate to growing the community and increasing engagement through shares, likes, comments, video posts, etc.

· Experience using social media scheduling and analytic tools including Khoros, Sprinklr, Hootsuite, Prime, Sprout Social

• The ability to work self-manage, work effectively under deadline and manage multiple projects simultaneously
• Proficient in Microsoft Office suite (PPT, Excel)
• Regional, cross-country, multi-cultural work experience