Part-Time Student Recruitment & Lead Qualification Assistant

We are seeking three proactive and customer-oriented Part-Time Student Recruitment & Lead Qualification Assistants to support WOU's student recruitment activities. The successful candidates will contact prospective students from digital campaigns, website enquiries, and other lead sources to understand their study interests, assess their readiness to enrol, and arrange follow-up appointments with the relevant WOU's Student Counsellors (SCs).

This role focuses on lead engagement, qualification, appointments setting, and accurate lead management in Zoho CRM to support the student recruitment team in converting enquiries into potential enrolments.

Key Responsibilities:

1. Outbound Lead Engagement

• o Contact incoming leads generated through digital marketing campaigns, the WOU
  website, and other sources.
  o Engage prospective students professionally to understand their study interests and
  provide basic information as required.

2. Lead Qualification

• o Establish the prospect's programme of interest, intended intake, educational
  qualifications, and readiness to enrol.
  o Qualify and categorise leads according to WOU's agreed criteria.
  o Identify prospects who are ready for further consultation by the WOU's Student
  Counsellors.

3. Appointment Setting and Follow-Up

• o Arrange appointments or follow-up calls between qualified prospects and the
  relevant Student Counsellors.
  o Conduct basic follow-ups with prospects who have not yet confirmed their study
  intentions.
  o Record follow-up outcomes and identify prospects requiring further assistance.

4. CRM Data Management

• o Update Zoho CRM accurately with lead details, contact attempts, qualification
  outcomes, and follow-up actions.
  o Maintain complete and up-to-date records to support effective lead tracking and
  handover.
  o Ensure qualified leads are referred to the appropriate Student Counsellors promptly.

5. Performance and Reporting

• o Work towards agreed daily or weekly contact and appointment-setting targets.
  o Provide updates on lead engagement, qualification outcomes, and outstanding
  follow-ups.
  o Escalate enquiries or issues requiring further assistance to the relevant team.

• Job Requirements
  - Preferably 1–2 years of experience in customer service, telesales, contact centres, appointment setting, telemarketing, or similar roles.
  - Confident and articulate, with good telephone communication skills in English and Bahasa Malaysia. Mandarin or Tamil would be an added advantage.
  - Comfortable making outbound calls and engaging prospective students.
  - Good interpersonal skills, with the ability to build rapport and maintain professional conversations over the telephone.
  - Digitally competent, organised, and able to update lead information accurately in Zoho CRM or similar CRM systems.
  - Able to work independently with minimal supervision after training.
  - Detail-oriented, responsible, and able to manage follow-ups systematically.
  - Target-driven and comfortable working towards agreed contact and appointment-setting KPIs.