Digital Marketing Optimization Specialist (German-Speaking)

Digital Marketing Optimization Specialist (German-Speaking)

Location: Lisbon, Portugal (Hybrid – 2 days office / 3 days remote)
Employment Type: Permanent Contract
Relocation Support Available

About the Role

We are looking for a German-Speaking Digital Marketing Optimization Specialist to join a dynamic international team in Lisbon. In this role, you will support high-value clients by optimizing digital advertising campaigns and improving overall marketing performance through data-driven strategies.

You will work closely with digital marketing platforms and analytical tools to enhance campaign effectiveness, maximize ROI, and deliver measurable business results.

Key Responsibilities

• Implement optimization strategies for digital marketing campaigns across search and social media platforms.
• Analyze campaign performance data and identify opportunities for improvement.
• Develop keyword strategies, bid adjustments, and budget recommendations.

• Monitor KPIs and performance metrics to ensure campaign success.

• Generate insights and performance reports for continuous optimization.

• Collaborate with internal teams to improve campaign execution and client outcomes.
• Build expertise across digital advertising solutions and optimization techniques.

Requirements

• Minimum 12 months of experience in digital advertising or campaign optimization (online marketing platforms).

• Strong analytical mindset with good Excel proficiency.

• Understanding of digital marketing KPIs and performance metrics.

• Fluent German (minimum C1 level).

• Good command of English (professional working proficiency).

• Detail-oriented with strong problem-solving skills.

Compensation & Benefits

Base Salary: €23,000 gross/year
Language Premium Bonus: €3,240/year
Meal Allowance: €7.63 per workday (meal card)
Transportation Bonus: €720/year
Performance Bonus: 5% annual base salary (target bonus)

Health & Life Insurance (family coverage included)

Permanent contract (180-day probation period)

Relocation Support

For candidates relocating to Lisbon:

• €2,500 relocation bonus (paid in first payroll cycle), 

• €1,500 relocation support for candidates living 100km+ from Lisbon within Portugal

• Assistance with accommodation search

• Administrative support (NIF & NISS registration)