Digital Marketing, Social Media & Video Specialist - Work from Home

ABOUT US:

CEF Solutions Inc. is a Consulting Services and Business Process Outsourcing (BPO) company specializing in BPO Operations, Operations Management, Process Engineering and Innovation, Cost Optimization, and Staffing solutions. We take pride in our expertise in providing specialized staffing services, ensuring that clients have access to top talent that aligns with their operational goals. We service some of the largest multinational companies in the world and are expanding quickly by delivering an unmatched end-to-end client experience.

Company website: www.CEF.inc

JOB DESCRIPTION:

We are looking for a well-rounded Digital Marketing & Social Media Specialist with 3–5 years of experience to join our remote Marketing Communications team. This role covers social media management, paid advertising, video editing, performance reporting, and day-to-day digital marketing operations. The right person is equally comfortable running a Meta ad campaign, editing a testimonial video, and keeping tracking spreadsheets clean and up to date.

Responsibilities

Social Media Management

• Manage and publish daily content across Facebook, Instagram, and other active platforms
• Develop and maintain a monthly content calendar in coordination with the team lead
• Write captions and short-form copy tailored to a professional dental audience (B2B and B2C)
• Monitor comments, DMs, and community interactions — respond or escalate within 24 hours
• Manage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical cases
• Conduct basic social listening: track competitor activity and identify outreach or content opportunities

Paid Advertising — Meta Ads

• Set up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargeting
• Build audience segments using custom audiences, lookalikes, and interest-based targeting
• Monitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targets
• Run A/B tests on creative, copy, and audience targeting; document and apply learnings
• Produce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendations
• Coordinate with the designer on ad creative briefs and required asset specs

Video Editing

• Edit testimonial and product videos from raw footage (up to 3 hours of footage per project)
• Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelines
• Export platform-optimized versions for Facebook, Instagram Reels, and YouTube
• Ensure consistent brand tone and visual style across all video outputs
• Manage video file organization and maintain a library of finished and raw assets

SEO & Content Performance

• Monitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behavior
• Track UTM parameters and campaign links to ensure accurate source attribution
• Conduct basic keyword research to inform social content and web copy needs
• Support landing page performance monitoring and surface optimization suggestions

Email Marketing Support

• Assist with scheduling and deploying email campaigns through Mailchimp
• Maintain and update email lists — segmentation by region, specialty, and engagement status
• Ensure list hygiene: process unsubscribes, bounces, and re-engagement flags regularly
• Pull post-send performance reports: open rate, click rate, unsubscribe rate, and list growth

Lead Management

• Compile leads from paid and organic channels daily; organize by source, date, and quality
• Send a structured morning lead report to the U.S. sales team by 9:00 AM EST each business day
• Flag high-priority leads for immediate follow-up by the sales team
• Maintain lead attribution tagging for monthly reporting and campaign ROI tracking

Marketing Admin & Operations

• Maintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvals
• Update campaign tracking spreadsheets: ad budgets, spend actuals, and performance summaries
• Maintain shared digital asset folders and campaign documentation for team reference
• Support platform account management: ad account settings, pixel setup, and audience updates

Requirements

• 3–5 years of experience in digital marketing, social media, or a related role
• Proven hands-on experience with Meta Ads Manager — campaign setup, optimization, and reporting
• Video editing experience with Adobe Premiere Pro, CapCut, or equivalent tools
• Comfortable writing professional English copy for social media and marketing communications
• Solid working knowledge of Google Analytics (GA4) and UTM tracking
• Strong Excel or Google Sheets skills — organized reporting and basic formulas expected
• Able to work with EST overlap for daily lead reporting and team check-ins
• Detail-oriented and comfortable managing multiple workstreams independently

Nice to Have

• Experience with Mailchimp or other email marketing platforms
• Familiarity with social listening tools (Sprout Social, Mention, or similar)
• Motion graphics or After Effects experience
• Background in healthcare, dental, or B2B professional audience marketing