Digital Marketing

About the Role

Were seeking an innovative and detail-oriented Digital Marketing Coordinator to join our team. This role is perfect for someone who can blend creative marketing skills with data-driven strategy, and who knows how to leverage AI-powered tools to boost productivity, enhance campaign performance, and uncover new opportunities. You'll be responsible for strategizing, coordinating, and managing a variety of digital marketing initiatives, ensuring each channel works together to achieve measurable results.

Key Responsibilities

• Develop, coordinate, and manage digital marketing strategies across email marketing, SEO, SEM, PPC, etc..
• Leverage AI tools for content generation, campaign optimization, audience analysis, and workflow automation.
• Collaborate with designers, copywriters, and other team members to produce engaging and high-performing marketing assets.
• Monitor and analyze performance metrics to identify trends, measure success, and refine strategies.
• Manage content calendars and campaign timelines, ensuring deadlines are met.
• Conduct competitor research and stay updated on industry trends, particularly in AI and digital marketing innovations.
• Oversee ad budgets, track spend, and optimize for maximum ROI.
• Support lead generation and conversion optimization initiatives across multiple platforms.

Qualifications

• Bachelors degree in Marketing, Communications, or related field (or equivalent experience).
• 1-3 years of experience in digital marketing strategy and management.
• Proven experience with multiple digital marketing platforms, including email marketing, SEO, SEM, PPC, and etc.
• Demonstrated ability to use AI marketing tools (e.g., ChatGPT, Jasper, Midjourney, Canva AI, HubSpot AI features, etc.) for productivity and strategic insights.
• Strong understanding of analytics and performance tracking.
• Excellent written and verbal communication skills.
• Highly organized with strong time management abilities.
• Comfortable working in a fast-paced, collaborative environment.

Preferred Skills

• Experience with marketing automation tools and CRM systems.
• Basic copywriting skills.
• Knowledge of analytics platforms (Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.).
• Ability to test, analyze, and iterate campaigns for optimal result