SEO Specialist

Job Summary:

The SEO Specialist is responsible for developing and executing search engine optimization strategies to improve organic search rankings, website traffic, and conversions. This role involves keyword research, on-page and off-page SEO, technical SEO, performance tracking, and collaboration with content, web development, and marketing teams.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies aligned with business goals
  
• Conduct keyword research and competitive analysis to identify growth opportunities
  
• Optimize website structure, content, and metadata for search engines
• Optimize page titles, meta descriptions, headers, URLs, and internal linking
  
• Identify and resolve technical SEO issues (site speed, crawlability, indexing, mobile usability, Core Web Vitals)
  
• Collaborate with developers to implement SEO best practices
• Work with content writers to ensure SEO-friendly content creation
  
• Optimize existing content to improve rankings and user engagement
  
• Identify content gaps based on keyword and SERP analysis
• Plan and execute ethical link-building and outreach strategies
• Monitor backlink profiles and disavow harmful links if needed
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, and SEO platforms
• Track keyword rankings, traffic, conversions, and ROI
• Prepare regular SEO performance reports and actionable insights
• Stay updated with Google algorithm updates and SEO industry trends
• Recommend improvements based on changes in search behavior and best practices

Qualifications:

• Bachelor's degree in Marketing, Communications, IT, or a related field (preferred but not mandatory)
  
• Proven experience in SEO or digital marketing
  
• Strong understanding of on-page, off-page, and technical SEO
  
• Familiarity with SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog)
  
• Basic knowledge of HTML, CSS, and website CMS platforms (e.g., WordPress)
  
• Strong analytical, problem-solving, and communication skills

Preferred Skills:

• Experience with eCommerce SEO or local SEO
• Understanding of CRO, UX, and content marketing
• Experience working with developers and cross-functional teams