Head of Sportsbook Development

Hello there, thanks for paying attention to our vacancy and let us introduce ourselves.

We are an IT company occupying a remarkable place in marketing, gaming, and financial segments of the iGaming industry. Our products are successfully implemented in European, African, and Latin American markets.

Ever since we first started, we have been driven to find the best solutions in everything we do. At the same time, we have been creating strong connections worldwide, which have helped us establish our presence in the industry.

We strive for fun, elegance, and efficiency in everything we do. You can feel this in our relaxed, homelike working environment. We offer employment and seek to hire only the brightest, most driven, and most gifted minds around.

Currently, we are looking for an ambitious Head of Sportsbook Development to join our team for full-time employment in our beautiful office in New Belgrade.

Here are a few reasons to join us:

• competitive salary and constant encouragement for your efforts and contribution (annual salary review);
• rapid growth (junior to CEO is a familiar journey for our company. We value business results and individuals eager to raise the bar. As an employer we provide supportive space to pursue your ideas);
• we are taking care of the overall well-being of our people by providing private health insurance and Fit Pass for all;
• work-life balance (25 working days of paid vacation, flexible schedule, corporate events, and team-building activities);
• modern and comfy office (easy-to-get office in new business center with a spectacular view, free fruits, and snacks in the office, playroom with billiard, tennis table, and PlayStation);
• we like to celebrate special days and have fun at our corporate events, and team-building activities, and we have special vouchers for our people’s birthdays so you can enjoy your special day.

The Head of Sportsbook Development is responsible for driving the strategic growth, innovation, and optimization of the sportsbook department. This role focuses on product development, player experience, profitability, and long-term business performance.

Key Responsibilities:

1. Product & Market Development

• Define and execute the sportsbook product strategy.
• Identify new market opportunities and expand betting offerings.
• Collaborate with providers and internal teams to introduce innovative features.
• Oversee development and optimization of proprietary tools and functionalities.

2. Player Experience & Engagement

• Design and enhance the end-to-end user experience across all platforms.
• Implement personalization strategies to improve engagement.
• Analyze player behavior to optimize the sportsbook journey.

3. Promotions & Retention Strategy

• Work closely with CRM and marketing teams to develop targeted campaigns.
• Drive player acquisition, retention, and reactivation initiatives.
• Evaluate campaign performance and optimize based on data insights.

4. Data, Analytics & Profitability

• Own key performance metrics such as GGR, margin, and player LTV.

• Use analytics to drive decision-making and improve profitability.

• Identify trends and implement strategies to maximize revenue.

5. Risk Strategy & Governance

• Collaborate with risk teams to manage liability and exposure.

• Develop frameworks to balance competitiveness and profitability.

• Ensure strategic alignment with compliance and regulatory standards.

6. Department Development & Leadership

• Build and evolve the sportsbook department structure.

• Define processes, tools, and best practices for scalability.

• Work closely with leadership on long-term vision and growth plans.

7. Reporting & Strategic Insights

• Deliver high-level performance reports to senior stakeholders.

• Translate data into actionable strategic initiatives.

• Continuously identify opportunities for innovation and growth.

Qualifications:

• 5+ years of experience in sportsbook, iGaming, or product management.
• Strong expertise in sportsbook strategy, odds, and market trends.
• Proven track record in product development and innovation.
• Advanced analytical and strategic thinking skills.
• Experience working cross-functionally with marketing, CRM, and tech teams.
• English language proficiency at B2 level or higher, both written and spoken.

For our part, we are ready to provide you with our complete and comprehensive support in order to cope with this list of tasks successfully. Our Sportsbook Department is waiting for you to become a part of it.