Head of Retention

We are looking for an ambitious Head of Retention for full-time employment for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development.

In this role, youll have the exciting opportunity to build the CRM department from the ground up. Reporting directly to the CEO, youll shape the vision, lead and grow your own team, and develop impactful campaigns that blend data-driven insight with creativity all aimed at increasing engagement, boosting retention, and driving long-term growth.

Here are a few reasons to join them:

• competitive salary and constant encouragement for your efforts and contribution (annual salary review);
• rapid growth (junior to CEO is a familiar journey for our company. We value business results and individuals eager to raise the bar. As an employer we provide supportive space to pursue your ideas);
• modern and comfy office (easy-to-get office, free fruits, and snacks in the office);
• we like to celebrate special days and have fun at our corporate events, and team-building activities, and we have special vouchers for our people's birthdays so you can enjoy your special day.

Responsibilities:

• Strategic CRM Leadership: Design and execute comprehensive CRM and retention strategies for multi-brand environments, enhancing player engagement and loyalty across diverse customer segments.
• Team Management & Development: You will need to build from scratch and manage a team.
• Personalized Player Engagement: Develop and implement personalized campaign frameworks, leveraging player data to tailor offers, bonuses, and product suggestions to player preferences.
• ATL & BTL Campaign Strategy: Drive both above-the-line (brand awareness) and below-the-line (targeted) CRM campaigns, ensuring integration of messaging and maximizing reach and engagement.
• Data-Driven Insights: Use data analytics and insights to evaluate campaign effectiveness, identify improvement areas, and make real-time adjustments to optimize results.
• Cross-Functional Collaboration: Partner with Product, Marketing, and Analytics teams to ensure CRM strategies align with company goals, brand values, and local market requirements.

Experience:

• Proven experience in a senior CRM or retention role within iGaming or a related industry at least for a 5 years.
• Strong understanding of CRM strategies and tools, particularly in a multi-brand, multi-market environment.
• Experience in leading both ATL and BTL marketing campaigns with a focus on retention and customer loyalty.
• Analytical mindset with experience using data to inform decision-making and personalize player experiences.
• Excellent leadership skills, with a track record of building and developing high-performing teams.
• Exceptional communication skills, with the ability to collaborate effectively across departments and influence stakeholders.
• Languages: English B2 level and fluent Russian is a must.

Our client is ready to provide you with full and comprehensive support to cope with this list of tasks successfully. They are waiting for you to become an indispensable part of it and to strengthen them with your personality.