Job Openings SEO Specialist

About the job SEO Specialist

Position Title: SEO Specialist

Classification: Associate

Salary Grade: 35000 - 80000 Peso / month

Reports To:  Account Manager, Client

Primary Relationships: Client Team

Schedule: Graveyard Shift (US hours)

Date(s): 2021

Background:

A SEO Specialist has many duties and responsibilities. Under the direction of the Account Manager or the Client, the SEO Specialist is responsible for analyzing, reviewing, and implementing websites that are optimized to be selected by internet search engines; developing content including key words or phrases in order to increase traffic to a website. He/she is also responsible for conducting testing methods in design, layout, and advertising techniques in order to gain the most organic and internet traffic.

The SEO Specialist must have in-depth knowledge of keyword research, copywriting, and the behavior of search engines. H/she may supervise lower level SEOs, web developers, and content writers. The SEO Specialist shall assist in the accomplishment of project goals and contribute to the successful performance of the assigned projects.

Responsibilities:

  • Link Building

  • Graphic Design

  • Content Creation

  • Keyword Optimization

  • Google Analytics

  • Reviews and analyzes client sites for areas that can be improved and optimized

  • Identifies powerful keywords to drive the most valuable traffic to the client website

  • Runs PPC campaigns; and writes powerful calls-to-action to convert website visitors

  • Maintains professional and technical knowledge of the SEO online community, trends, and industry developments.

  • Implements processes to educate UX, content writers, web developers, and project management on SEO best practices and content optimization.

  • Assists in the review of project policies and procedures; and coordinates the development of new or revised policies and standard operating procedures with the Account Manager or Client

  • Identifies gaps and opportunities and makes recommendations and tracking improvements that have a positive impact on the assigned project

  • Writes effective SEO content for blogs, websites, and social media accounts

  • Analyzes keywords and SEO techniques of competing sites

  • Fills in websites and other content with effective keywords

  • Regularly attends project meetings as required

  • Compiles and presents SEO guidelines

Requirements:

  • BA or BS degree from an accredited college or university in English, journalism, communications, marketing, creative writing, linguistics, or related discipline, or equivalent combination with work experience.

  • Minimum 2-3 years in Marketing or similar experience using SEO

  • Knowledge of digital marketing tactics, including SEO, email marketing, web analytics, web development, and graphic design is required.

  • Excellent SEO skills and the ability to interact with all levels of management and staff

  • Good knowledge of Conversion Rate Optimization and UX principles and methodologies

  • Has initiative and is a team player; highly motivated and adaptable

  • Ability to prioritize own workload and that of others as appropriate

  • Excellent English language skills. (speaking and writing)

  • Ability to understand the coding implications of changes

  • Good time management and task management skills

  • Willing to adopt a fast-paced working environment

  • Noticeable organizational and prioritization skills

  • Ability to work independently and meticulously

  • Proficiency in MS Office and Google Suite

  • Good knowledge of Google analytics

  • Able to demonstrate initiative