Digital Marketing Manager

Angeles City, Central Luzon, Philippines

Job Openings Digital Marketing Manager

Position Title: PPC Manager with Account Management

Salary: 90,000 - 110,000 PHP monthly

Reports To: Client, Client Advisor

Primary Relationship: Client Team

Date: May 2023

Schedule: 11PM to 8AM PHT

Responsibilities:

PPC Campaign Management:

Develop and execute effective PPC strategies and campaigns across platforms such as Google Ads, LinkedIn Ads, Twitter Ads, Facebook Ads, etc
Conduct keyword research, ad copywriting, and bid management to optimize campaign performance and achieve client objectives
Monitor and analyze campaign data, identify trends, and implement necessary adjustments to drive continuous improvement
Ensure campaigns are delivering high-quality traffic, maximizing conversions, and meeting clients' performance goals
Guide retargeting strategies to ensure visitors see the right content at the right time.
Conduct A/B tests to ensure continual optimization
Provide guidance on landing page design to ensure pages are achieving optimal results.

Account Management:

Build and maintain strong client relationships, acting as the main point of contact for PPC-related inquiries and updates
Conduct regular client meetings and provide detailed campaign performance reports, insights, and recommendations
Understand clients' business goals, industry trends, and competitive landscape to effectively align PPC strategies with their objectives
Collaborate with clients to understand their target audience, business needs, and feedback for campaign optimization
Conversion Tracking and Reporting:
Set up conversion tracking mechanisms, monitor conversion metrics, and provide accurate performance reports to clients
Utilize analytics tools to analyze data, generate insights, and present actionable recommendations for campaign optimization
Stay up-to-date with industry trends, best practices, and emerging PPC technologies to ensure campaigns are leveraging the latest advancements

Team Collaboration:

Collaborate with internal teams such as designers, content writers, and developers to align PPC strategies with overall marketing initiatives
Provide guidance and support to junior PPC team members, sharing best practices and helping them enhance their skills

Requirements:

Bachelor's degree in Marketing, Business, or a related field
Proven experience in managing PPC campaigns, preferably in an agency or digital marketing environment
Strong knowledge of PPC platforms such as Google Ads, LinkedIn Ads, and social media advertising platforms
Proficient in conducting keyword research, ad copywriting, bid management, and campaign optimization
Experience with conversion tracking, data analysis, and reporting tools such as Google Analytics and Google Data Studio
Excellent communication and client management skills, with the ability to understand clients' objectives and deliver results
Strong analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions
Up-to-date with industry trends, best practices, and emerging PPC technologies
Experience managing B2B campaigns is desired
Relevant certifications such as Google Ads certification are a plus

COmpany Benefits:

Or refer someone