Ad Creative & Performance Marketing Specialist (Part-Time, Remote)

About Cloudcure

Cloudcure is a Canadian virtual healthcare platform delivering accessible, evidence-based medical care across Canada. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes.

We are growing and looking for a hands-on Ad Creative & Performance Marketing Specialist to help us improve acquisition, creative testing velocity, and paid channel performance.

This role is creative-first and performance-driven.

Role Overview

You will own the development, testing, and iteration of high-performing ad creatives across Meta, Google, TikTok, and other paid channels.

This is not a purely strategic role - we are looking for someone who enjoys building, testing, refining, and optimizing creative based on real performance data.

What You will Do

Ad Creative Development

• Develop high-performing ad creatives (static, video scripts, hooks, headlines, copy)

• Create and iterate on messaging angles, value propositions, and CTAs

• Translate healthcare concepts into clear, compliant, patient-friendly messaging

• Refresh creatives regularly to prevent fatigue and improve ROAS

Performance Optimization

• Analyze performance metrics (CTR, CPA, ROAS, conversion rate)

• Identify winning and losing angles quickly

• Suggest creative pivots based on data

• Align ad messaging with landing pages for stronger conversions

Collaboration

• Work closely with growth, product, and clinical teams to ensure messaging accuracy

• Support campaign launches with cohesive messaging across paid channels

What Were Looking For

• 2+ years experience in paid ads, ad creative, or performance marketing

• Strong copywriting skills (hooks, headlines, persuasive messaging)

• Experience running or supporting Meta Ads and/or Google Ads

• Data-informed mindset — you understand how creative impacts performance

• Comfortable working in healthcare or regulated industries (or willing to learn)

• Fast executor who can test and iterate quickly

Nice to Have

• Experience in telehealth, wellness, or health-tech

• Basic design skills (Canva, Figma, or creative briefing experience)

• Experience working in startups or fast-moving environments

Role Details

• Remote

• Part-time

• $25–30/hour

• Hours are flexible but must be available for 4 hours between 10AM–5PM EST for meetings, Monday–Friday (can be split into flexible blocks)

Why Join Cloudcure

• Direct impact on patient access to care

• High ownership and real growth influence

• Remote-first collaborative team

• Opportunity to shape creative direction as we scale