SEO & Content Marketing Specialist (Remote in Canada)

About Cloudcure

Cloudcure is a healthcare technology company focused on improving access to care through digital-first solutions. We combine clinical expertise, data, and technology to deliver patient-centered outcomes at scale.

We are growing quickly and are looking for an SEO & Content Marketing Specialist to own our organic growth strategy and help position Cloudcure as a trusted authority in healthcare, weight management, and preventative care.

Role Overview

We are looking for a hands-on SEO and content specialist who can write, optimize, and strategically position content across our website/app/landing pages. This role blends content writing, SEO strategy, AI search optimization, and landing page copywriting.

You will be responsible for turning medical, product, and business concepts into clear, compliant, and high-performing content that ranks, converts, and builds trust.

Key Responsibilities

SEO & Organic Growth

• Own Cloudcure's SEO strategy (on-page, content, and technical recommendations)

• Conduct keyword research with a focus on healthcare, weight loss, and patient intent

• Optimize existing website content to improve rankings, CTR, and conversions

• Monitor performance using tools like Google Search Console, GA, Ahrefs/SEMrush

Content Writing & Blogging

• Write high-quality blog content optimized for SEO and readability

• Translate complex healthcare topics into clear, user-friendly language

• Ensure all content aligns with medical accuracy, compliance, and brand voice

• Collaborate with clinical and internal teams to validate content

Landing Pages & Website Copy

• Write and optimize landing page copy for products, services, and campaigns

• Improve clarity, conversion flow, and SEO structure (H1–H3, internal linking)

• Audit and refine existing copy across the website

AI Search & Content Positioning

• Optimize content for AI-driven search (Google SGE, ChatGPT, Perplexity, etc.)

• Structure content for featured snippets, FAQs, and semantic search

• Leverage AI tools responsibly to scale content creation and optimization

Content Governance

• Maintain content quality, consistency, and brand tone

• Identify content gaps and propose new topic opportunities

• Ensure all published content follows healthcare marketing best practices

Required Qualifications

• 3+ years experience in SEO, content marketing, or growth marketing

• Proven experience writing SEO-optimized blog and website content

• Strong understanding of on-page SEO and keyword intent

• Excellent written English with strong editing skills

• Experience working with CMS platforms (WordPress, Webflow, or similar)

• Comfortable working cross-functionally with tech, product, and clinical teams

Nice to Have

• Experience creating ad or social media creatives

• Experience in healthcare, wellness, or regulated industries

• Familiarity with AI content tools and prompt engineering

• Understanding of CRO and landing page optimization

• Experience with startups or high-growth companies

What Success Looks Like

• Increased organic traffic and keyword rankings

• High-quality blog content that educates and converts

• Clear, compelling landing pages that improve conversion rates

• Cloudcure content showing up in AI-generated answers and search summaries