Commercial Manager for Emerging Channels

Job Purpose

Reporting directly to the Head of Growth, the Commercial Manager for Emerging Channels shall act as the main catalyst for growing and developing the company’s new and emerging channels as relevant sources of revenue, focusing particularly on monetizing Alfred as a paid software used by F&B companies. This person shall coordinate with the Technology department in the initial development phase and the selling phase to external parties. His other critical responsibility will be helping the Partnerships lead to grow the company’s partnership revenue, focusing on acquiring new partners. Secondary duties will involve acquiring merchants to be part of the company’s third-party kitchen (3PK) program and opportunistic selling of bulk order transactions to businesses and other large groups (B2B).

Main Duties

Drive overall development of Alfred as SAAS

• Conduct market research on what features partners are looking for in determining the systems they use for their businesses (inventory management, POS, etc.) and how much these systems charge (one-time fee, monthly recurring fees, etc)

• Coordinate with the Technology department towards developing these features, acting as a project manager from the time he/she is onboarded to the final SAAS version being finalized for selling

• Gather insights while SAAS is being developed, gaining real-time feedback on what has been developed and what can be improved upon as the Company develops SAAS

Build a sales strategy for selling Alfred

• Start the project from almost scratch, generating leads and building relationships with potential F&B partners

• Develop sales packages and pricing model for Alfred

• Sell SAAS to clients and close deals toward long-term subscriptions after an initial trial period

• Ensure sales targets are met, analyzing how many partners need to be closed and what packages need to be sold. Making regular updates to management shall also be within the job scope

• Eventually, manage sales professionals who will also sell Alfred

Grow the company’s partnership revenue by acquiring partners

• Assist the Head of Growth and Partnerships Manager to grow the company’s revenue streams from paid partnerships. Until SAAS is fully rolled out, this shall be the primary responsibility

• Focus on acquiring new partners and on short-term partnerships, and shall lead the end-to-end process from package creation, pitching, negotiation, and implementation of the partnership runs.

• In addition to building the pool of new partners, relationship management and post-analysis of partnership runs are also needed

Opportunistically build other channels as additional sources of revenue

• Assist the Head of Growth in pitching the company’s brands to potential 3PK operators. While the company decides whether additional headcount is justified to grow 3PK, the Commercial Manager for Emerging Channels shall also assist in day-to-day order management, assuring proper coordination with Operations for order fulfillment and with Finance for payments

• Build a database of B2B partners and also handle B2B orders. Pitching to B2B partners will also be within scope but not a primary priority. The extent of this shall be determined by the progression of selling Alfred which will be the primary priority