Multimedia Content Producer

OVERVIEW:

This role is responsible for supporting the growth of CloudEats brands through social media and content creation, especially via photo and video. S/he is in charge of executing varied types of high-quality media for the different target audiences of focus brands, that will ultimately lead these audiences to convert. S/he will work closely with the Creative & Digital Content Marketing Manager on the execution of visual touchpoints and digital campaigns.

RESPONSIBILITIES:

Support the growth of CloudEats brands through multimedia content

• Translate communication efforts into visually stunning graphics, photos, and videos, aligned with our brand guidelines and quality standards. This includes static & dynamic graphics, lifestyle photo assets, and short-form video to be used for Facebook, Instagram, and Tiktok
• Implement the content strategy set by the Creative & Digital Content Marketing Manager and translate strategy into usable content including conceptualization, trend research for high-performing formats, script/copy editing, and pre- & post-production (photography, filming, editing, etc) in a timely manner
• Champion the growth of traffic and users on the brands online assets through photos and videos, staying up-to-date with the latest trends/best practices on social media (specifically for the food industry) and apply them to content execution for CloudEats brands
• Report on content performance and present insights and best practices to the Creative & Digital Content Marketing Manager, working closely with them to improve and adapt the content strategy
• Assist in managing external content creators and quality assurance of their work as needed

SKILLS:

• Proficient in using Adobe Photoshop, working knowledge of Adobe Illustrator, and proficient in usage of video editing software (Premiere Pro, Final Cut, CapCut, etc)
• Thorough understanding of social media platform algorithms and best practices, and working knowledge of video distribution and analytics in a fast-paced and ever-evolving content environment
• Proficiency or demonstrated experience with design fundamentals (typography, branding, and the like)
• Ability to manage multiple deadlines and tasks and can work independently in a cross-functional team environment - organized, dependable, detail-oriented and strong time management skills
• Can present a digital work portfolio that showcases a background in multimedia design and/or content production

EXPERIENCE:

• Ideally 2-3 years of experience in content creation, multimedia design, or similar fields