Social Media Marketing Expert

Job Title: Social Media Marketing Expert / Media Buyer

We are seeking a highly skilled and experienced Social Media Marketing Expert / Media Buyer with a minimum of 3 years of relevant experience. The ideal candidate will be proficient in managing various social media advertising platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads. As a key member of our marketing team, you will be responsible for designing, executing, and optimizing digital advertising campaigns to drive engagement, leads, and conversions.

Responsibilities:

• Develop and implement comprehensive social media advertising strategies across multiple platforms including Facebook, Instagram, LinkedIn, and Google.

• Create, manage, and optimize PPC campaigns to achieve specific marketing objectives such as lead generation, brand awareness, and customer acquisition.

• Conduct thorough audience research and segmentation to target the right audience with tailored messaging and creatives.

• Monitor campaign performance and analyze key metrics to identify areas for improvement and optimization.

• Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages.

• Stay up-to-date with the latest trends and best practices in social media advertising and digital marketing.

• Provide regular reports and insights on campaign performance to stakeholders.

Requirements:

• Minimum of 3 years of experience in social media marketing and digital advertising, with a focus on PPC advertising.

• Proven track record of managing successful social media advertising campaigns across Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads.

• In-depth understanding of ad targeting, bidding strategies, and optimization techniques.

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Excellent communication and collaboration skills.

• Detail-oriented with the ability to manage multiple projects simultaneously.

• Proficiency in using analytics tools such as Google Analytics, Facebook Insights, and LinkedIn Analytics.

• Bachelor's degree in Marketing, Advertising, or a related field is preferred.

If you meet the above qualifications and are passionate about leveraging social media advertising to drive business results, we encourage you to apply for this exciting opportunity.