Job Openings Digital Marketing Specialist

About the job Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing campaigns to strengthen brand awareness, drive traffic, and generate leads. This role requires a blend of creativity, data analysis, and hands-on execution across digital channels.

Key Responsibilities

1. Digital Strategy & Planning

  • Develop and implement digital marketing strategies aligned with company goals.
  • Conduct market and competitor research to identify trends and opportunities.

2. Social Media Management

  • Create, schedule, and manage content across social media platforms.

  • Monitor engagement, respond to inquiries, and optimize content for growth.

  • Run paid social media campaigns and analyze performance.

3. Content Creation & Management

  • Produce high-quality digital content (graphics, videos, blogs, email copy).

  • Work with designers, videographers, and agencies where needed.

  • Ensure brand consistency across all digital touchpoints.

4. SEO & SEM

  • Optimize website content for search engines (SEO).

  • Plan and manage Google Ads and other PPC campaigns.

  • Analyze keyword performance and competitor ranking.

5. Analytics & Reporting

  • Track, measure, and report on KPIs across digital channels.

  • Use tools such as Google Analytics, Meta Ads Manager, and CRM dashboards.

  • Provide insights and recommendations to improve campaign performance.

6. Email & Automation

  • Develop email marketing campaigns and workflows.

  • Manage subscriber lists and A/B test email content.

7. Website & Landing Pages

  • Update website content and coordinate with developers on improvements.

  • Create conversion-focused landing pages for campaigns.

8. Collaboration

  • Align with Sales, HR, and Brand teams to ensure digital support for campaigns.

  • Coordinate with external agencies, partners, and vendors.

Qualifications

Education & Experience

  • Bachelors degree in Marketing, Communications, Business, or related field.

  • 3-5 years of experience in digital marketing or similar role.

Technical Skills

  • Proficiency with social media tools (Meta Business Suite, LinkedIn etc).

  • Strong knowledge of Google Analytics, Google Ads, and SEO tools.

  • Experience with email marketing platforms (Mailchimp, HubSpot, Zoho).

  • Basic graphic design and video editing skills (Canva, CapCut, Adobe Suite is a plus).

Soft Skills

  • Strong analytical and problem-solving skills.

  • Excellent communication and writing abilities.

  • Creativity, attention to detail, and ability to work under minimal supervision.

  • Time management and multitasking skills.



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