Sales and Marketing Officer

Job Location:

Dar es Salaam, Iringa, Kigoma, Mbeya and Songea.

Job Summary:

The Sales and Marketing Officer is responsible for promoting and selling Air tickets, tourism packages, and other travel-related services. The role involves customer engagement, market research, partnership development, and ensuring high-quality service delivery to maximize sales and customer satisfaction.

Key Responsibilities / Duties:

1. Sales & Business Development

• Proactively sell Air tickets and tourism packages to individuals, travel agencies, and corporate clients.
• Develop and maintain strong client relationships to ensure customer retention.
• Identify new business opportunities and establish partnerships with hotels, tour operators, and other travel service providers.
• Negotiate deals with corporate clients to increase bulk ticket sales and travel service subscriptions.

2. Marketing & Promotions

• Develop and execute marketing strategies to promote ticket sales and tourism packages.
• Organize promotional campaigns, digital marketing initiatives, and social media advertisements to increase customer reach.
• Represent the company at travel expos, industry conferences, and networking events.

3. Customer Service & Client Relations

• Provide excellent customer service by addressing inquiries, assisting with bookings, and resolving issues efficiently.
• Offer professional advice on flight schedules, fares, visa requirements, and travel regulations.
• Handle customer complaints and escalate complex issues when necessary.

4. Market Research & Competitive Analysis

• Analyse industry trends, competitor strategies, and customer preferences to optimize sales approaches.
• Monitor airline pricing structures and recommend competitive pricing models to management.
• Gather client feedback and use insights to improve service offerings.

5. Reporting & Performance Tracking

• Prepare daily, weekly and monthly reports on sales, marketing activities, and revenue generation.
• Track and evaluate the effectiveness of marketing campaigns and suggest improvements.
• Work closely with the finance department to ensure proper invoicing and payment tracking.

Job Requirements

Education & Experience:

• Diploma or bachelors degree in Sales, Marketing, Business Administration, Tourism, or a related field.
• 2+ years of experience in sales, marketing, or travel consultancy.
• Knowledge of airline ticketing systems such as Amadeus, Galileo, or Sabre is an added advantage.

Technical & Soft Skills:

• Strong sales, negotiation, and business development skills.
• Excellent communication skills (verbal & written).
• Customer service excellence and ability to resolve client issues professionally.
• Proficiency in Microsoft Office and digital marketing tools.
• Ability to work under pressure and meet sales targets.

Language Skills:

• Excellent verbal and written communication skills in English.
• Proficiency in additional languages is an advantage.