About the job Marketing Specialist
Responsibilities:
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Develop and implement quarterly and annual marketing strategies; track performance and adjust as needed.
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Design and produce store marketing materials (e.g., signage, POP displays).
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Manage social media channels, create content, write captions, and respond to customer inquiries.
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Plan and execute online/offline campaigns for new product launches.
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Oversee marketing material inventory, including stock tracking and distribution.
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Lead sales promotions from design to implementation and prize handling.
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Manage the marketing budget, supplier quotes, and payment processes.
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Support sales teams in executing events (e.g., trade shows, webinars, roadshows).
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Execute digital marketing campaigns (SEO/SEM, email, web, social media); stay updated on digital tools.
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Use internal marketing systems effectively.
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Prepare reports on campaign performance with insights and recommendations.
Qualifications:
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Bachelors degree in Marketing, Business, or related field.
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3+ years of marketing experience with proven results.
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Knowledge of digital marketing best practices and tools.
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Strong communication, organization, and analytical skills.
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Able to work independently and in teams.
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Tech industry experience is a plus.
Work Set-up: Onsite