Channel Lead - Events/Exec Client Engagement

Channel Lead - Events/Exec Client Engagement

Responsibilities

Own the event content strategy end‑to‑end (brochures, leave‑behinds, digital assets, signage, videos, demos, executive decks) for priority conferences, client summits, advisory boards, and virtual events.

Lead executive client engagement content (CXO narratives, POVs, briefing books, tailored case studies) that align to company's Rx value stories and product portfolio.

Translate business objectives into experience blueprints: pre‑event nurture, in‑event programming, and post‑event follow‑up journeys in partnership with demand gen and sales.

Direct creative briefing and development with internal studio/agency partners; set standards for brand, messaging hierarchy, accessibility, and compliance.

Establish governance and operating rhythms (calendars, run‑of‑show, content QA/approvals, version control) to ensure accuracy, speed, and reuse.

Integrate AI‑assisted workflows (content outlines, script drafts, abstract submissions, recap summaries) with human review for quality and regulatory adherence.

Partner cross‑functionally with Product, Sales, Marketing Ops/MarTech, Compliance/Legal, and Events to align content, targeting, measurement, and logistics.

Build a test‑and‑learn plan for event experiences (message/brochure variants, demo flow, CTA placement); codify insights into repeatable playbooks.

Own performance reporting (attendance quality, engagement rates, booth interactions, content downloads, meeting outcomes/pipeline influence) and recommend optimizations.

Qualifications:

8–10+ years in event marketing/content leadership or executive engagement programs; healthcare or regulated industries preferred.

Proven success designing executive‑level content and complex event experiences that drive measurable outcomes (pipeline influence, retention/upsell).

Deep familiarity with brand standards, accessibility, compliance (HIPAA, fair balance), and approvals in large enterprises.

Exceptional storytelling, stakeholder influence, and project leadership skills.

Bachelors degree required; advanced degree or relevant certifications a plus.

Work Set-up: Hybrid

Schedule: Night Shift

Locations: BGC Taguig, Quezon City, Alabang, Muntinlupa, and Makati

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