Optimizely Developer

Description:

Cinch Home Services, a leading and trusted provider of home management solutions, is looking for first-rate talent. The Optimizely Developer will build, maintain, and optimize our marketing websites on the Optimizely platform, with a strong focus on search engine optimization (SEO), answer engine optimization (AEO), and A/B testing. This mid-level role sits at the intersection of development and growth marketing: you will turn SEO and AEO strategy into clean, crawlable, structured experiences, and run a disciplined experimentation program that improves conversion. The team member will work in an Agile environment and follow the agile ceremonies. The role will play a critical role in growing organic traffic, AI search visibility, and lead conversion across our site(s).

Responsibilities:

Optimizely development: Build and maintain page types, block types, templates, and reusable components in Optimizely CMS (SaaS CMS) using with front-end work in HTML, CSS, and JavaScript. Design to build: Work with designers, content strategists, and project managers to deliver marketing-optimized pages, from wireframes and design through development, QA, and launch. Technical SEO: Own the technical SEO health of the site, including site architecture, internal linking, metadata, canonical tags, redirects, XML sitemaps, robots directives, crawlability, and indexation. Build these controls into templates so editors get SEO best practices by default. Core Web Vitals and performance: Monitor and improve page speed and Core Web Vitals (LCP, INP, CLS), including image optimization, caching, and script management, and keep the site fast, accessible, and mobile-friendly. Answer Engine Optimization (AEO): Structure content so it can be understood, cited, and surfaced by AI-driven search experiences such as Google AI Overviews, ChatGPT, Perplexity, and Copilot. This includes implementing schema.org structured data (FAQ, HowTo, Product, Organization, Review, and similar), building question-and-answer content patterns, strengthening entity signals, and managing AI crawler access. A/B testing and experimentation: Build, QA, and launch experiments using Optimizely Web Experimentation and/or Feature Experimentation. Partner with marketing to form hypotheses, set success metrics, size tests, and analyze results, then roll winning variations into production code. SEO-safe testing: Ensure experiments protect search performance by following best practices for canonicalization, redirect types, variation indexing, and flicker prevention. Measurement: Implement and validate tracking with Google Analytics 4, Google Tag Manager, and Google Search Console so SEO, AEO, and test results can be measured accurately. Report on organic traffic, rankings, AI search visibility, and experiment outcomes. SEO and content support: Contribute to keyword research, competitive analysis, and content gap analysis, and partner with content teams on topics and on-page optimization to drive organic growth. Maintenance and troubleshooting: Handle day-to-day support of the Optimizely platform, including bug fixes, cross-browser and cross-device rendering issues, CMS upgrades, and deployments. Enablement: Serve as a go-to resource for marketing and sales users on using Optimizely effectively, including documentation and training on SEO-friendly publishing and experiment requests. Collaboration: Work closely with IT and line-of-business leadership on the status, priorities, and impact of development work. Other duties as assigned.

Skills & Experience Required:

Hands-on development experience with Optimizely CMS (formerly Episerver), including custom page types, blocks, and templates Optimizely certification (CMS Developer, Web Experimentation, or Feature Experimentation) Solid proficiency in HTML, CSS, and JavaScript/TypeScript Proven experience running A/B and multivariate tests in Optimizely Web Experimentation or a comparable platform, including test setup, QA, and results analysis Strong working knowledge of technical SEO, including site architecture, indexation, canonicalization, redirects, sitemaps, and Core Web Vitals Experience implementing schema.org structured data (JSON-LD) and a clear understanding of how AI answer engines discover and cite content Familiarity with Google Search Console, Google Analytics 4, Google Tag Manager, and at least one SEO tool such as Semrush, Ahrefs, or Screaming Frog Understanding of experimentation fundamentals such as hypothesis design, sample size, statistical significance, and avoiding false positives Strong ability to use logic and data to develop sustainable, long-term solutions Strong organization skills and attention to detail Excellent written and verbal communication, along with strong analytical and problem-solving skills Self-starter who exhibits initiative, drive, and dependability, with the ability to multitask in a fast-paced environment

Nice to Have:

Experience with Optimizely Feature Experimentation SDKs for server-side testing Experience with Optimizely Graph, headless or SaaS CMS implementations, or front-end frameworks such as React or Next.js Experience with Optimizely Data Platform (ODP) or personalization Experience monitoring brand visibility in AI search tools and generative engine optimization (GEO) practices Knowledge of web accessibility standards (WCAG 2.2 AA) Experience with Azure DevOps, Git, and CI/CD pipelines, or with Optimizely DXP hosting

Education

Required

Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field, or equivalent practical experience.

Experience

Required

3–5 years of experience as a web / CMS developer, including at least 2 years of hands-on development on the Optimizely (Episerver) platform, with demonstrated work in SEO, structured data, and A/B testing on an enterprise-level marketing site.