Paid Media Operator

## The Role

We are looking for a paid media operator who can work as an embedded extension of our team. Thunder's founders will continue to own customer relationships, final judgment, and external communication. This person should own as much backend account work as possible.

This is not a junior ad-ops role. We need someone who can execute carefully, reason strategically, and work through ambiguity.

## Responsibilities

- Absorb customer context: ICP, positioning, sales notes, call transcripts, past campaigns, website, landing pages, and CRM context.

- Audit Google Ads and LinkedIn Ads accounts; identify structural issues, wasted spend, tracking gaps, pacing problems, audience issues, and weak campaign/landing-page alignment.

- Turn audits and customer context into account plans, action items, campaign briefs, and experiment recommendations.

- Support campaign setup and QA across Google Ads and LinkedIn Ads.

- Monitor Google campaigns for search terms, negatives, match-type issues, cannibalization, bidding, pacing, conversion tracking, and budget leakage.

- Monitor LinkedIn campaigns for audience fit, delivery, pacing, creative fatigue, retargeting logic, and early signal quality.

- Prepare concise internal reporting: what happened, why it matters, what changed, and what should happen next.

- Use Thunder's internal product and AI workflows; give practical feedback on where the product saves time or fails the real workflow.

## Requirements

- Strong hands-on Google Ads experience for lead generation, ideally B2B: search structure, match types, negatives, bidding, conversion tracking, pacing, and account cleanup.

- Solid LinkedIn Ads experience, including audience strategy, retargeting, exclusions, creative formats, and pacing.

- Strong B2B sales-led judgment: demos, MQLs, SQLs, pipeline, long sales cycles, CRM feedback, and attribution messiness.

- Ability to reason from ICP and positioning to campaign structure, targeting, keywords, messaging, and landing-page needs.

- Comfortable diagnosing inherited or messy accounts and separating cleanup, optimization, and new experiments.

- Clear written communication: audits, recommendations, briefs, reports, and next steps.

- Comfortable with HubSpot, SEMrush or similar keyword analysis tools, Slack, Notion/Google Docs, and async work.

- Comfortable using AI tools.

## Working Model

- 40 hours/week.

- Time zone: nearshore-friendly overlap with US Eastern Time.

- Communication: Slack and available for Zoom meetings