Job Openings Corporate Director of Marketing for the China market - Luxury Hotel Group

About the job Corporate Director of Marketing for the China market - Luxury Hotel Group


Director of Marketing - China market

Group Director Social Media 

The client

Luxury hotel Group 

 Main duties and responsibilities: 

  • Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives.
  • Development of China-Specific Marketing Strategy: Craft and implement a marketing strategy for the Group that is specifically tailored to the Chinese market, aligned with the corporate brand and global marketing strategy. 
  • Ensure alignment with the overarching business objectives in the region and effective execution of these strategies.
  • Ensure marketing budgets, activities, and engagement with external marketing agencies are well-aligned with the market-specific needs of the Chinese luxury hospitality sector.
  • Lead, inspire, and develop a marketing team focused on the Chinese market. 
  • Establish standards for best practices and drive a high-performing team that understands the nuances of the Chinese luxury hospitality industry.
  • Partner with sales and marketing teams to oversee direct channel marketing programs tailored for the Chinese market, ensuring these initiatives significantly impact revenue growth.
  • Interact with key stakeholders and General Managers, for campaigns that have both a regional and China-specific focus.
  • Ensure that marketing strategies not only align with the brand strategy but also resonate with Chinese consumers and stakeholders, adapting brand and performance application for the Chinese market as required.
  • Initiate and lead market research and customer insight projects within China to identify direct business opportunities and innovative revenue-generating products or services.
  • Work with revenue and distribution team to develop innovative and profitable digital marketing strategies, with a special focus on platforms and channels popular in China, to boost room bookings and brand presence.
  • Oversee the management and creation of marketing materials and localized advertising campaigns that are specifically designed for the Chinese market.
  • Lead the development of strong marketing relationships and partnerships within the Chinese market.
  • Coordinate and support the creation and implementation of multi-property seasonal offers and regional campaigns, with a creative, media, and activation approach that appeals to the Chinese audience, both at a brand and property level (ownership and consulting).
  • Develop marketing launch campaigns for new property openings within the Chinese market, ensuring they are culturally sensitive and market-appropriate.

Experience and qualifications:

  • Excellent knowledge of the Chinese social networks & social media
  • Must have Chinese (Mandarin) fluency (written, spoken)
  • Bachelors degree in Marketing/ Business Studies or Similar
  • Desirable: Masters degree in Marketing or an MBA
  • Minimum of 8 tears experience in a similar Marketing position within hospitality
  • Experience with luxury hotel brands (desirable)
  • Analytical focus with strong quantitative & budget management skills
  • Experience of creating annual marketing strategies
  • Skilled at creating senior level marketing reports and demonstrating ROI
  • Lead and develop high performance teams