Strategy Development/ Business Development

DUTIES AND RESPONSIBILITIES:

1. Business Strategy & Market Expansion

• Develop and Execute Business Strategies: Identify and implement key initiatives to drive market expansion, revenue growth, and long-term competitive advantage.
• Project-Based Business Growth: Lead high-impact projects focused on business expansion, new revenue streams, and operational improvements.
• Market & Competitive Analysis: Conduct research on industry trends, customer insights, and competitor positioning to shape strategic direction.
• Revenue Growth & Monetization Planning: Define pricing models, revenue structures, and commercial strategies to maximize business potential.
• Strategic Planning & Decision Support: Provide data-backed recommendations to leadership on business growth opportunities and investment priorities.
   

2. Project Management & Execution

• End-to-End Project Oversight: Lead and execute strategic projects, ensuring clear timelines, stakeholder alignment, and successful delivery.
• Cross-Functional Collaboration: Work closely with internal teams (Sales, Marketing, Product, and Finance) to ensure seamless execution of strategic initiatives.
• Stakeholder Engagement: Act as the key coordinator between departments, ensuring smooth communication and alignment on business objectives.
• Risk Assessment & Problem-Solving: Identify potential project risks and develop mitigation strategies to ensure successful outcomes.
• Process Optimization & Efficiency: Identify inefficiencies in business operations and implement improvements to enhance scalability and performance.

3. External Partnerships & Brand Collaboration

• Strategic Partnership Development: Identify, negotiate, and establish collaborations with external organizations to drive business growth and innovation.
• Co-Branding & Business Alliances: Explore opportunities for joint ventures, brand collaborations, and ecosystem partnerships to enhance market reach.
• Business Networking & Industry Engagement: Represent the company at industry events, forums, and networking opportunities to foster business relationships.
• Contract & Agreement Management: Work with legal and finance teams to structure partnership agreements, ensuring alignment with business objectives.
   

4. Performance Tracking & Continuous Improvement

• KPI & Performance Tracking: Define and monitor key performance indicators (KPIs) for strategic initiatives, ensuring alignment with business goals.
• Data-Driven Decision Making: Utilize insights from market research, sales performance, and customer data to refine business strategies.
• Operational Efficiency: Implement process improvements to enhance execution speed and business agility.
• Scalability & Future Growth Planning: Identify long-term strategic opportunities and scalable business models for sustainable growth.

5.Upsell Strategy and Planning

• Develop and Implement Targeted Upsell Strategies: Create and execute specific plans to promote additional learning programs and content to the existing B2B/B2B2C customer base
• Analyze Customer Usage: Scrutinize customer engagement and purchasing history to pinpoint viable opportunities for upselling related learning programs and content.
• Create Tailored Upsell Promotions: Design customized offers, bundles, and promotions to encourage the purchase of additional learning resources by existing customers.
• Explore New Upsell Opportunities: Proactively investigate and develop avenues to upsell newly released learning products or content within the existing customer base.

6.Direct Upselling and Customer Relationship Management:

• Proactive Upsell Outreach: Reach out to existing B2B/B2B2C customers through phone and email to present targeted upsell opportunities for additional learning programs and content.
• Product Demonstrations and Consultations: Conduct compelling product presentations and personalized consultations to highlight the value and benefits of enhanced learning options to customers.
• Relationship Building and Needs Assessment: Cultivate strong customer relationships, actively identify evolving learning needs, and recommend tailored upsell solutions.
• Customer Follow-Up and Upsell Process Management: Manage follow-up communications to ensure a smooth and positive upsell experience for customers.
• Pricing and Negotiation: Clearly explain pricing models, discuss package options, and effectively negotiate with customers to close upsell deals.
• Sales Documentation: Prepare and manage all necessary sales documents, including pitch decks, proposals, and quotations, specifically for upsell offerings
   

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong understanding of business strategy development, project management, and partnership development.
  Experience in managing strategic projects, business expansion, and revenue optimization.
• Excellent project management skills with experience in driving cross-functional initiatives.
• Strong interpersonal and communication skills to engage stakeholders internally and externally.
• Ability to negotiate and structure strategic partnerships for business growth.
• Self-starter with a growth mindset, adaptable in a dynamic and fast-paced environment.
• Strong problem-solving skills, with the ability to anticipate challenges and implement effective solutions.
   

EDUCATION AND EXPERIENCE:

• Bachelors degree in Business Administration, Strategic Management, Project Management, or a related field.
• Experience in business strategy, project management, or partnership development around 5 years
• Experience in leading strategic initiatives, managing external partnerships, and driving business growth.