Business Strategy Development (Business Data Analysis)

DUTIES AND RESPONSIBILITIES:

• Analyze internal and external business data to identify growth opportunities, customer needs, and market trends.
• Develop data-driven strategies to improve business performance across Product, Service, Commercial, and Customer Development areas.
• Collaborate with teams such as Product, Marketing, Sales, and Customer Development to align data insights with business goals and initiatives.
• Design frameworks and processes for collecting and utilizing business data effectively to support strategic decision-making.
• Create actionable business insights and recommendations based on data analysis, including customer segmentation, product positioning, pricing strategies, and service improvements.
• Monitor key business metrics, set KPIs, and develop performance dashboards (basic level; no need for advanced BI tools).
• Identify gaps and opportunities in current business processes and propose enhancements to increase efficiency and effectiveness.
• Support management in strategic planning, business reviews, and new initiatives using data-backed evidence.
• Maintain data accuracy, consistency, and security within the scope of strategic data usage (focus on conceptual data governance, not system admin level).
• Stay updated on market intelligence and industry trends to enrich strategic proposals and business development efforts.

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong strategic thinking with the ability to connect data insights to broader business opportunities.
• Proficiency in basic data analysis tools (e.g., Excel, Google Sheets) and familiarity with conceptual dashboards or simple reporting (no coding or SQL required).
• Strong analytical and problem-solving skills with a business-oriented mindset.
• Excellent communication and collaboration skills across functions.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Flexible, proactive, and self-driven to explore and initiate new ideas aligned with business growth.
• Comfortable interpreting data and presenting it in business-friendly language for decision-makers.

EDUCATION AND EXPERIENCE:

Bachelors degree in Business Intelligence, Information Systems, Computer Science, or a related field.

Proven experience at least 3 years in a Business Intelligence or related role