Job Openings Lead Generation Marketing Manager

About the job Lead Generation Marketing Manager

Lead Generation Marketing Manager - Austin, TX



Our client is seeking a Lead Generation Marketing Manager. This role will drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns for their Corporate Store and Franchise Development programs.

Position Overview

As the Lead Generation Marketing Manager, this dual-focused position blends marketing strategy, performance-driven lead generation, and brand development to attract new clients and qualified franchise candidates. You will be responsible for overseeing marketing programs that fuel both their service-based B2B IT business and their expanding national franchise footprint.

Successful candidate will be a versatile marketer who thrives on data, collaboration, and measurable outcomes ~ someone who is equal parts strategist, tactician, and communicator.

Core Responsibilities

Lead Generation & Marketing Strategy National Store

  • Drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns.
  • Define and refine the ideal client and franchise candidate profiles across B2B IT and franchise development verticals.
  • Build and manage a robust lead generation engine, including inbound and outbound strategies across digital, content, email, webinars, trade shows, and events.
  • Identify and scale high-converting marketing channels to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Set and manage KPIs/OKRs, including lead volume, quality, conversion rates, and revenue impact.
  • Leverage co-marketing strategies with key vendors to support upsell and acquisition goals.

Franchise Development Marketing

  • Develop and execute integrated campaigns to drive awareness and interest in franchise ownership opportunities.
  • Manage and optimize the Franchise Development website and sales collateral to reflect current value propositions.
  • Collaborate closely with franchise sales to align messaging and optimize lead handoff and nurturing processes.
  • Build relationships with brokers, consultants, and associations to expand candidate pipelines.
  • Support content marketing efforts (webinars, whitepapers, blogs) to position as a franchise opportunity of choice.

Team & Vendor Collaboration

  • Collaborate with internal corporate marketing and sales teams to align priorities and campaign execution.
  • Source and manage third-party vendors and agencies to extend campaign capacity and innovation.
  • Drive creative development for campaigns, presentations, landing pages, and sales enablement tools.

Performance Tracking & Budgeting

  • Analyze campaign performance and vendor effectiveness across all touchpoints and refine strategies for continuous improvement.
  • Establish reporting dashboards to track ROI, Franchisee Acquisition Cost (FAC), influenced revenue, and market penetration.
  • Develop and manage budgets effectively, prioritizing spend based on performance data and business impact.
  • Other duties as assigned by leadership.

Performance Metrics

Campaign execution, creative development, demand generation, and field marketing:

  • Campaign Volume: X multi-channel campaigns launched per month
  • Franchise Development MQLs: X MQLs/month directly attributed
  • National Store MQLs: X MQLs/month directly attributed
  • Vendor Co-Marketing Activation: X joint programs executed per quarter
  • Event/Trade Show Campaign ROI: 50% of event leads enter the MQL stage
  • Landing Page Conversion Rate: 10% across primary lead gen assets
  • LinkedIn Newsletter Subscriber Growth: 15% quarter-over-quarter
  • SQL Support Effectiveness (Sales Handoff Quality): 80% of MQLs marked as "sales-ready"

Qualifications

Required

  • Bachelors degree in Marketing, Business, Communications, or related field
  • 4+ years of progressive experience in marketing, lead generation, or franchise development
  • Deep understanding of data-driven marketing and pipeline metrics
  • Experience with Salesforce, HubSpot, Pardot, or similar platforms
  • Strong writing, communication, and presentation development skills
  • Proven project management experience and ability to balance multiple priorities

Preferred

  • Masters degree in marketing or business
  • Experience in the IT services, MSP, or franchising industry
  • Prior experience managing vendors and cross-functional marketing teams
  • Exposure to sales development strategies and SDR team enablement

Benefits

  • Bonus Opportunity
  • Medical, Dental, Vision, and FSA
  • 401(k) with Employer Match
  • Unlimited PTO + Paid Parental Leave
  • Life Insurance & Short-Term Disability
  • Flexible Hybrid Work Schedule (after 90-day ramp-up)
  • Weekly Team Lunches
  • Relocation Assistance (if applicable)