Lead Generation & Business Development Specialist

Position Summary

Controls & Automation Consultants LLC (CAC) is seeking a Lead Generation & Business Development Specialist with experience in systems integration, industrial automation, engineering services, and/or technical staffing.

This role is responsible for generating new business opportunities, following up on warm leads provided by CAC, qualifying customer needs, setting appointments with management, and helping move opportunities through the sales process.

The ideal candidate should be comfortable speaking with technical and business decision-makers, understanding customer needs, and clearly explaining the appropriate CAC services.

Key Responsibilities

• Follow up on warm leads, referrals, and existing prospects provided by CAC.
• Generate new leads through ZoomInfo, LinkedIn, email campaigns, phone outreach, and other prospecting tools.
• Research target companies and identify key decision-makers.
• Conduct initial discovery conversations to understand the customer's needs, project requirements, staffing challenges, timing, and technical requirements.
• Listen carefully to the customer and tailor the response based on their actual needs rather than relying on a scripted sales approach.
• Clearly explain CAC's capabilities in:

- Systems integration

- Controls and automation engineering

- Managed engineering / T&M support

- Technical staffing

- Commissioning and startup support

• Determine which CAC service offering best fits the customer's requirements.
• Schedule qualified appointments with CAC management.
• Provide management with relevant background and discovery information before meetings.
• Follow up after meetings, proposals, and quotations to help maintain momentum and move opportunities toward close.
• Maintain accurate lead, contact, and follow-up activity within the CRM or tracking system.
• Re-engage previous prospects and develop long-term customer relationships.

Preferred Experience

• 2+ years of experience in lead generation, business development, inside sales, recruiting, or technical sales.
• Experience with a systems integrator, engineering firm, industrial automation company, or technical staffing firm is strongly preferred.
• Experience using ZoomInfo or similar B2B prospecting platforms.
• Experience developing and managing targeted email campaigns and outreach sequences.
• Demonstrated ability to identify decision-makers and schedule qualified sales meetings.
• Strong discovery, listening, communication, and follow-up skills.
• Ability to explain technical and professional services in clear business terms.
• Familiarity with industrial automation technologies such as PLCs, HMI/SCADA, robotics, controls engineering, and commissioning is preferred.

Ideal Candidate

The ideal candidate is consultative, persistent, organized, and comfortable speaking with engineering managers, plant managers, project managers, procurement teams, recruiters, and executives.

They should be able to listen to a customer's problem, understand what they actually need, position the correct CAC service, secure a meeting with management, and stay engaged throughout the sales process to help move the opportunity toward a successful close.

Success in This Role

Performance will be measured by the quality and progression of business opportunities, including:

• Qualified leads generated
• Warm leads successfully developed
• Qualified appointments scheduled
• Opportunities advanced to proposals or quotations
• Effective follow-up and pipeline development
• New customer relationships and revenue opportunities created

Position Type: Business Development / Lead Generation / Appointment Setting

Industry: Industrial Automation, Engineering Services & Technical Staffing

Work Arrangement: Remote or Hybrid depending on candidate location