About the job Demand Generation Program Manager
Demand Generation Program Manager
Corevist empowers manufacturers to conduct business online through B2B eCommerce, customer portals, field sales portals and more, leveraging SAP ERP data in real time for a seamless user experience. As a primarily remote company since our founding in 2008, we are passionate about solving our clients’ problems while working in a virtual environment. We empower our employees to share an entrepreneurial spirit to help our clients grow their businesses. Given our remote workforce model, your location matters less than your flexibility to meet with clients and Corevist colleagues based on their schedules and business needs.
Corevist is seeking to hire a driven Demand Generation Program Manager to build and manage sophisticated nurture programs that deliver amazing experiences for our audience and high-quality leads to our business. Reporting to the Director of Marketing, the right candidate will work with content writers to create and map the right content to the right place in the buying cycle and create automated campaigns to deepen prospect engagement within and across our solutions.
You'll be the lead for our highly successful ABM program. This role will leverage marketing automation campaigns to jointly target priority accounts with sales. This role is ideal for those who have an interest in understanding what makes people tick, likes to experiment, and iterates appropriately.We have five Core Values that define who we are and the kind of people we enjoy working with at Corevist.
Be Passionate about our clients. – It starts and ends with our love of serving our clients.
Be Proactive – Get it done. Never be asked for status. Anticipate the questions.
Pursue Perfection Pragmatically – Perfection is the enemy of the good. We strive for it, but are pragmatic. Experiment/learn/improve. Recognize negotiations and satisfy interests, not positions.
Be Professional – Trusted Advisers. Disagree on the way to a decision, then commit to making the decision work. Act with integrity.
Protect our Work/Life balance – Stay healthy. Work as a team. Reduce waste and inefficiency.
What You Will Do:
Build, maintain and be the authority on the outbound marketing programs, our marketing automation solution, and our MarTech integrations.
Understand and manage the entire lead to sales process, both from our ABM and demand generation processes
Provide analytical thought leadership to drive lead throughput to opportunities
Find creative ways to engage with our prospects to drive sales pipeline and increase pipeline velocity
Measure and report on performance of drip campaigns, autoresponders, newsletters, webinars and ABM campaigns
Regularly communicate findings and insights to other team members
Actively support and enforce the company’s data processes and standards
2+ years business experience, b2b marketing preferred
Experience with marketing automation systems
Excellent communication skills
Entrepreneurial experience or mindset
Strong work ethic/ability to work independently
Ability to prioritize and problem-solve
Bachelor’s Degree in Marketing Preferred