Social Media Ads Specialist - Hybrid | Baku

Hybrid | Baku

We're hiring a Social Media Ads Specialist to manage, optimize, and scale paid social campaigns that support student acquisition and long-term brand growth for language school. This role is ideal for someone who already has hands-on experience running live campaigns and is ready to take ownership of performance across the full funnel.

What you'll do

• Plan, launch, and optimize paid social media campaigns across platforms such as Meta
• Manage budgets efficiently and track performance metrics against campaign goals
• Continuously test audiences, creatives, formats, and messaging to improve results

• Analyze key KPIs including CTR, CPL, ROAS, and conversion rates

• Collaborate closely with content and design teams to develop high-performing ad creatives
• Prepare performance insights and recommend clear optimization actions

What we're looking for

• Practical, hands-on experience with paid social advertising platforms

• Strong analytical and optimization-focused mindset

• Confidence managing campaigns end-to-end, from setup to reporting

• Ability to work independently and manage priorities in a hybrid environment
• Experience in education, e-learning, or service-based businesses is a plus