Marketing Officer

Job Description:

Responsibilities:

• Develop marketing concepts, objectives, and methodology to promote existing and upcoming programs.
• Design and develop innovative marketing strategies and enhance existing ones.
• Identify new target markets for current and upcoming programs.
• Analyze competitor data to inform marketing strategies.
• Assist in planning, preparing, and reviewing the marketing annual plan and budget.
• Prepare marketing presentations, reports, and reviews for board members.
• Attend outdoor meetings, press conferences, exhibitions, open days, and other events outside regular working hours.
• Establish marketing campaigns from concept to completion.
• Supervise marketing materials, press releases, and advertisements.
• Collaborate with graphic design and video editing teams to ensure marketing collateral is in place.
• Strategize print promotional campaigns and provide inputs.
• Ensure effective creation and distribution of promotional materials like brochures, posters, pamphlets, etc.
• Coordinate with media partners, business development agencies, and advertising agencies for marketing activities.
• Maintain outdoor marketing (billboards, hoardings, flags, etc.) in good condition.
• Plan and implement digital media campaigns, analyze results, and prepare reports.
• Manage and enhance the University's brand equity across social media channels and assess new channel opportunities.
• Organize and coordinate events, competitions, and visits with academic departments.
• Ensure the University website is updated, fast, and effective.
• Implement onsite and offsite SEO for the website.
• Manage inventory and condition of gift items in the marketing store.
• Interact with internal and external authorities to obtain necessary approvals and permissions.
• Foster team spirit for the success of marketing projects and activities.
• Ensure compliance of all marketing activities with University regulations.
• Maintain up-to-date records and attend meetings as required.
• Perform other related duties as needed.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in marketing roles.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Ability to manage multiple tasks and meet deadlines.
• Creative thinking and problem-solving abilities.
• Knowledge of SEO best practices and website management is a plus.

About City University Ajman:

City University Ajman is a prestigious institution dedicated to academic excellence, research innovation, and community engagement. We offer a diverse range of programs and opportunities for students to excel in their chosen fields. Join us in shaping the future of education and research.

Why should you join City University Ajman??

Step into a rewarding career at City University Ajman, an Equal Opportunity Employer dedicated to fostering an environment where you can excel professionally while maintaining a healthy work-life balance. Experience an amalgamation of positive workplace culture, medical support, dietary guidance, and health check-up campaigns. Enjoy generous annual leave for rejuvenation and quality time with loved ones, all within a collaborative and inclusive team. Engage in continuous learning through our training and development programs, and celebrate achievements at various employee events. As a token of gratitude, we offer an annual airfare allowance and a robust rewards and recognition program for your dedication. Join us at City University Ajman, where your career is not just a job but a fulfilling journey in a supportive and enriching work environment that promotes equal opportunities for all.

To apply for the Marketing Officer position at City University Ajman, please click the button below. Fill in the required details and upload your curriculum vitae (CV) to submit your application.