JR-204682 SFMC Consultant

Project Description:

Job Responsibilities:

• Manage and execute small to mid size CRM and digital campaigns using Email Studio, Journey Builder, Automation Studio, and Contact Builder 
• Develop, implement, and optimize customer journeys and automated lifecycle programs 
• Support end to end campaign execution: briefing, content coordination, segmentation, deployment, QA, and performance review 
• Build, test, and optimize personalized communications and multi-step journeys 
• Perform A/B testing and analyze results to improve engagement and messaging effectiveness 
• Work with customer and marketing data to create segments in Data Cloud, and publish them into various platforms, based on the campaign needs 
• Troubleshoot CRM related issues (deliverability, data, journeys, automations) 
• Provide platform guidance and SFMC best practices to internal teams and markets 
• Contribute to continuous improvement of CRM processes, tools, templates, and workflows 

Requirements:

Salesforce Marketing Cloud 

Practical experience with:

• Email Studio (HTML templates, dynamic content, personalization) 
• Journey Builder (multi step journeys, entry sources, decision splits) 
• Automation Studio (data imports/exports, SQL queries, automations) 
• Contact Builder (data model understanding, attribute groups, data extensions) 
• Intelligence reports/Datorama (setting up & scheduling reports)
• Data Cloud (segment creation, segment activation into different platforms) 
• Service Cloud knowledge and experience is a plus
• Experience working as part of an SFMC delivery or project team 
• Understanding of data flows, subscriber management, and consent concepts 
• Familiarity with AMPscript is an advantage 
• Knowledge/exposure to Marketing Cloud Advanced (Next) is an advantage

Operational & Support Experience 

• Experience working with both internal & external partners (agencies, designers, or brand teams) 
• Ability to manage challenging stakeholders and set expectations 

Soft Skills 

• Collaborative, friendly, and team oriented 
• Proactive, energetic, and solution driven 
• Curious and comfortable with self-directed learning 
• Strong organizational skills and attention to details 
• Open to feedback and committed to personal growth 
• Strong stakeholder management across technical and non-technical audiences 
• Customer service mindset 
• Consulting mindset—brings solutions, not just problems 

Hard Skills 

• Salesforce Admin, SFMC Email Specialist, or SFMC Consultant certifications are strong advantages (Please provide link to the certification)
• Knowledge of Service Cloud and Marketing Cloud Advanced (Next) is an advantage
• Knowledge of HTML, CSS, AMPscript, and SQL is an advantage 
• Comfortable using Microsoft tools and analytics platforms 

Other

• Fluency in English (minimum C1) is mandatory due to global team interactions 
• Must have 2+ years of hands-on experience with SFMC including Data Cloud (Data 360)
• Knowledge of other CRM tools and marketing technologies is a plus 

Additional Comments:
Needs to either live in Spain / Barcelona or be ready to travel there from time to time to meet with the client onsite.