JR-174201 SFMC Consultant Lead

Project Description

The purpose of this initiative is to design and implement a new Salesforce ecosystem focused on optimizing the Lead-to-Opportunity value stream. The project aims to consolidate data from multiple legacy systems into a centralized Salesforce environment, enabling standardized processes, enhanced pipeline visibility, and actionable business insights.

This transformation will support leadership in making data-driven decisions and improving overall sales performance through scalable CRM and marketing automation capabilities.

Location: LATAM

Responsibilities

• Lead the execution of CRM and digital marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Contact Builder
• Design, build, and optimize automated customer journeys and lifecycle programs
• Manage end-to-end campaign delivery, including briefing, audience segmentation, content coordination, deployment, QA, and performance analysis
• Develop and optimize personalized communications and multi-step customer journeys
• Execute A/B testing initiatives and provide insights to improve campaign effectiveness and customer engagement
• Build and maintain data extensions, segmentation models, and customer data structures aligned with business requirements
• Troubleshoot and resolve SFMC-related issues across automations, journeys, deliverability, and data processes
• Provide SFMC expertise, governance, and best practice recommendations to internal stakeholders and regional teams
• Support continuous improvement initiatives related to CRM operations, templates, workflows, and campaign execution processes
• Collaborate closely with cross-functional teams including Sales, Marketing, Data, and Technology
• Work effectively with internal stakeholders, agencies, creative teams, and external vendors
• Support operational processes related to campaign execution, incident handling, and service requests

Requirements

• Fluent English (C1/C2) required due to collaboration within global and international teams
• 4+ years of hands-on experience working with CRM and Marketing Automation platforms
• Minimum 2–3 years of practical Salesforce Marketing Cloud experience
• Experience working within SFMC implementation, transformation, or delivery projects
• Strong understanding of CRM campaign execution and customer lifecycle management
• Hands-on experience with:
  • Email Studio
  • Journey Builder
  • Automation Studio
  • Contact Builder
• Experience with subscriber management, consent handling, and marketing data flows
• Strong stakeholder management and communication skills
• Proactive, solution-oriented, and self-driven mindset
• Strong organizational skills and attention to detail
• Collaborative and team-oriented attitude
• Comfortable working in fast-paced and evolving environments
• Customer-centric mindset with a strong sense of ownership

Nice to Have

• Salesforce Marketing Cloud certifications:
  • SFMC Email Specialist
  • SFMC Consultant
  • Salesforce Administrator
• Experience with Salesforce Data Cloud
• Knowledge of AMPscript, SQL, and HTML
• Familiarity with analytics and reporting tools
• Exposure to DAM and PIM platforms (e.g. Bynder, inriver)
• Understanding of metadata, taxonomy, and content governance concepts
• Experience working with ITSM / ITIL frameworks or ticketing systems
• Experience collaborating with content, creative, or brand teams
• Previous experience in international or enterprise-scale environments