Head of marketing / Senior Social Media Advertising Specialist

Head of Marketing / Senior Social Media Advertising Specialist

Location: Remote
Time zone: CET ±3 hours
Contract: Full-time, B2B or Independent Contractor
Salary: Based on candidate expectations (GROSS)

A fast-growing SaaS startup in the creator platform space that launched in late 2022 and has already supported over 500 agencies worldwide. The product helps agencies and creators improve performance, streamline operations, and gain clarity on key metrics. With rapid adoption and a growing user base, the team is now expanding its performance marketing department to reach the next level of growth.

Key Responsibilities:

• Lead, run, and continuously optimize paid advertising campaigns on Meta and Google
• Plan and script high-converting ads (copy, visuals, videos) to match campaign goals
• Develop and execute ad schedules and structures that match platform best practices
• Improve campaign performance by reducing CPA and CAC through ongoing A/B testing
• Collaborate with the wider marketing team to align paid efforts with brand strategy
• Monitor performance metrics and adjust campaigns based on data insights
• Optimize and allocate media budget efficiently, with a strong ROI focus

Required Skills and Qualifications:

• 5+ years of hands-on experience with Paid Social Media Advertising
• Expertise in Meta Ads and Google Ads (SEA) from setup to optimization
• $1M+ in total campaign budget managed over the past years
• Strong copywriting and creative scripting skills for ad content
• Deep understanding of branding, performance funnels, and growth marketing
• Ability to independently lead paid media strategies and execution
• Language: English B2+/C1
• Candidates residing in Russia are not eligible

Nice to Have / Preferred Skills:

• Experience managing or mentoring a team
• Familiarity with the creator economy or SaaS products

Soft Skills:

• Decisive and confident in fast-paced decision-making
• Creative thinker with an analytical mindset
• Proactive and communicative team player
• Results-driven with a strong sense of ownership

What We Offer:

• Employment Type: Full-time, B2B, or Independent Contractor
• Payment Method: B2B or SWIFT transfer
• Work Setup: Fully remote, flexible working hours within CET ±3
• Paid Time Off: ~20+ working days of vacation (flexible depending on candidate preferences), plus sick leave
• Growth Opportunity: Immediate path to becoming Head of Marketing and owning the performance marketing function
• Culture: Fast-moving, agile team with a startup mindset and open communication
• Bonuses: Performance-based bonuses tied to hitting key milestones and KPIs