Product Manager

Job Description

In DataPatrol, product managers are responsible for guaranteeing the success of our products and features. The product manager is required to have powerful capability to make strategic decisions based on market and competitor analyses. Prior to production, the product manager has to create the roadmap to guide a product from conception through design and into wide release. The product manager should also bridge the gap among the different departments involved in successfully bringing DataPatrol products to market, including R&D, engineering, marketing, sales, and customer support. The ultimate goal is the creation and launch of our products and new features that meet consumers needs growing market share and success.

Objectives of this Role

• Drive the product and business-planning process across cross-functional teams of the company
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure theyre successful achieved
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans

Daily and Monthly Responsibilities

• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates DataPatrol and its features across primary market segments

Skills and Qualifications

• Bachelors degree in product design or engineering
• Strong experience in a dynamic product management role
• Proven experience overseeing all elements of the product development lifecycle
• Highly effective cross-functional team management
• Previous experience delivering finely-tuned product marketing strategies
• Exceptional writing and editing skills combined with strong presentation and public speaking skills

Preferred Qualifications

• Masters degree in product design or engineering
• Previous software and web development experience
• Proven experience working as a product developer in a non-managerial role
• Demonstrable knowledge in SEM and online advertising