About the job CRM Executive
Daye is a leader in gynae health and we're expanding into new markets. Incorporated in 2018, were a fast growing, highly ambitious new venture with over 40 team members. We have offices in London, UK and Sofia, Bulgaria, but offer a hybrid working environment. To date, Daye has been trusted by over 60,000 people with periods and has recently raised $11 million in series A funding from high profile investors based in Silicon Valley and London, UK.
At the heart of Daye is R&D and most of our processes are vertically integrated, including our tampon production. We are building a comprehensive gynae health platform that will address all areas of womens' health, from first menstruation through to menopause, and beyond. Our goals are to bridge the gender gap in medical research, and product innovation, by designing products rooted in science and inspired by womens' intuition.
For example; one of our key hypotheses was that tampons can be used for a lot more than just soaking up menstrual fluid. Therefore, we designed:
a pain-relieving tampon to help the 90% of women who suffer cramps;
a tampon to detect STIs and HPV;
a tampon to treat common vaginal infections like candida and BV.
We are currently working on several new digital and physical products and are in the process of expanding to the US market. We exist to raise the standards in gynae health by creating innovative products and services that fit conveniently into our lives, and we need exceptional talent to help achieve our mission.
About the opportunity
As a CRM executive, your role is to reach our customers through campaigns and automated flows, ensuring they have a good experience with our products and are kept engaged throughout their journey.
We are looking for a talented CRM Executive to work together with our Customer Acquisition Manager to take our CRM strategies to the next level. Your main duties include the set-up and management of all lifecycle email flows, optimising them through a rigorous A/B testing programme and maintaining the high Daye standards of execution at all times.
In addition you will collaborate with the wider marketing team to execute the regular educational and brand communications through email contributing ideas and bringing an understanding of best practice in CRM to ensure the best customer experience and achievement of category leading benchmarks for Daye.
Over the next 12 months, our aim is to grow our current subscriber base exponentially, which means you'll be part of a company on an extremely high growth trajectory. This is a fantastic opportunity to make a real impact quickly by promoting and ensuring our customers stay in touch with our company updates.
If you enjoy fast-paced, self-starting work and want to work in a dynamic, high growth VC-backed start-up, wed love to talk with you!
What you'll be doing
Identifying target audience and growing our email list in line with 2023 subscriber acquisition targets
Implementing CRM campaigns and flows based on commercial priorities and leveraging internal cross-functional resource to ensure flawless execution
Increase LTV through increasing traffic and X-sell and by developing commercial initiatives to be executed through email
Briefing the creative and copy for all CRM and completing a thorough proofing process for clarity, grammar and spelling
Evolving email templates regularly to meet with latest best practice including focusing on optimising for mobile and incorporating more personalization
Analyzing campaign performance, showcasing KPIs vs. comparable internal campaigns and external benchmarks and proactively managing a programme of improvements
Reporting on key performance indicators for the channels
Implementing an A/B testing framework and reporting learnings for inclusion across all owned content channels
What you need to bring
2-3 years experience in a similar CRM role within a B2C brand
Previous experience of creating emails and working within Klaviyo
Previous experience with creating email campaigns
Expertise in ideation, copywriting, and creation of CRM campaigns
Knowledge of audience definition and management
Comfortable with AB testing ideation, setup and analysis
Proficient English communication skills - both spoken and written
Excellent self-organization skills and ability to deliver to tight deadlines
An impeccable attention to detail and a deep commitment to accuracy
Proven ability to adapt to changes easily and learn on the go
Is Daye right for you?
You will thrive at Daye, if you like dynamic, fast-paced environments and you are comfortable with high levels of ambiguity. This is your place, if you like being proactive and hands-on while wearing many hats. We want to hear from you, if you see yourself in all of the above, and you share our core values:
Culture of excellence. Persistent AF. We take pride in our work, never cutting corners, always pushing boundaries and persisting in the pursuit of our goals.
Customer first. Science forward. Our decisions are driven by our consumers best interests and based on data, evidence and research.
Everyones an owner. We believe in accountability and proactively seeking answers and solutions..
Ego be damned. Feedback and constructive criticism are always welcome because we're not afraid of speaking out, making mistakes or adapting.
Long-term benefit over short-term gain. We have the courage to do the right thing, even if it's not the easiest thing to do at this very moment.
Different paths, same destination. Every conversation is approached with the understanding that we're all on one team, because even though everyone may have a different perspective, we have a shared vision.
What we offer
Working at Daye, you will be collaborating with a passionate, motivated and international group of top performers. Our team is big enough so you can grow, but lean enough so you can make a real impact. Were always pushing boundaries, for us thats the first step to a fulfilling and rewarding career. We move fast and we are not afraid of making mistakes or adapting. We believe no problem is too big to solve. We also believe everyone is an owner, which gives all of us at Daye the scope and space to grow. For this we offer:
Remuneration - Competitive pay rates with yearly salary reviews
Growth - Paid training opportunities (e.g. certificates, conference visits)
Flexibility - Work whenever and wherever works best for you
Work-life balance - Generous paid vacation, Flexible Fridays every week
Parental Leave - Generous shared parental leave and return to work policy
Healthcare - Private health insurance
Wellness - Free coaching and therapy, Mental health days
Work environment - Diverse, yet like-minded community, ambitious and driven, yet friendly atmosphere
Does this role sound like a good fit? Apply today by sending us your CV.
Only shortlisted candidates will be contacted.